Associate Director - Commercial Digital

Full-time
Bangkok, Bangkok, thvia Workable ATSPosted May 5, 2026
Match with my CV

Technical skills

Data analysis

Methods

Operations

Role signals

SalesCustomer support

Key Responsibilities

  • Retail & Marketplace eCommerce Business Strategy & Growth
  • Lead the end-to-end strategy, execution, and performance of both Makro PRO's first-party (Retail eCommerce) and third-party (Marketplace) business models, ensuring sustainable growth, operational excellence, and an exceptional customer experience.
  • Develop commercial strategies to drive GMV, revenue, profitability, assortment expansion, seller growth, customer acquisition, and retention across both business models.
  • Identify new business opportunities, market trends, and growth initiatives.
  • Monitor business performance and recommend improvement actions.
  • Collaborate with Sales, Marketing, Merchandising, and Operations to deliver customer-centric solutions and seamless execution.
  • Analyze customer insights and market intelligence to improve value proposition.
  • Customer Experience & Conversion Optimization
  • Own the end-to-end customer experience strategy across all Makro PRO touchpoints, ensuring a seamless and consistent omnichannel journey.
  • Leverages customer insights, Voice of Customer (VOC), CSAT, behavioral analytics, and market research to drive experience improvements and improve satisfaction, retention, and loyalty.
  • Lead strategic initiatives that enhance customer onboarding, ordering, fulfillment, delivery, post-purchase support, and long-term customer loyalty.
  • Operational Excellence
  • Drive operational excellence initiatives across fulfillment centers, hubs, and delivery networks.
  • Lead cross-functional projects involving supply chain, logistics, technology, commercial, and customer service teams.
  • Manage project timelines, budgets, and resource allocation.
  • Data & Performance Management
  • Analyze business data to identify opportunities and risks.
  • Present business reviews and strategic recommendations to senior leadership.
  • Build dashboards and performance reporting frameworks.
  • Team Leadership & Capability Building
  • Coach and mentor leaders to strengthen strategic thinking, execution excellence, and stakeholder management capabilities.
  • Drive change management initiatives and support organizational transformation to improve business performance and operational efficiency.

Requirements

  • Minimum 10+ years of experience in e-commerce, or marketplace businesses with at least 5 years in a leadership role.
  • Proven track record of leading and developing high-performing commercial and operational teams in a fast-paced environment.
  • Demonstrated experience driving operational excellence, process improvement, and large-scale transformation initiatives.
  • Strong analytical and problem-solving skills, with proficiency in data-driven decision-making and performance management.
  • Excellent communication, presentation, and stakeholder management skills.

Before you apply

  • 1Which parts of your CV prove experience with Data analysis, Operations, and Sales?
  • 2Which recent work examples would make your application stronger for this role?
  • 3What details from the original source listing should you confirm before applying?

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