Paid Media Marketing

About this role

Data-driven. Technical. Creative. You’ll scale paid campaigns, automate decision-making, and drive high-quality leads. All tracked. All optimized.

Software ate the world. AI is eating software. We aim to be the #1 choice. From LATAM to the world.

Paid media will bring 25%+ of our customers. We're going for 10,000+ of them.

You’ll own it all: LinkedIn, Google, Meta, TikTok.

About the role

• Scale paid marketing campaigns while keeping CAC/ACV in check.
• Own one of the biggest budgets at Darwin AI—your results will define how much it grows.
• Launch experiments across countries, regions, languages, channels, and formats.

Test fast. Learn faster. Automate everything.

• Analyze campaign data deeply to uncover insights and continuously improve lead quality and ROI.
• Design, launch, and automate B2B paid campaigns across LinkedIn, Google, Meta, and TikTok.
• Build smart systems for bidding, targeting, and reporting—so campaigns run smoother and scale better.
• Run A/B and multivariate tests on creatives, landing pages, and ad formats. Automate the analysis. Double down on what works.
• Work hand-in-hand with sales, marketing, and engineering. Performance marketing is a team sport here.
• Implement tracking and attribution frameworks using Google Analytics, CRM tools, UTMs, and dashboards. Everything measured. No guesswork.
• Stay ahead of the curve—explore new trends in AI marketing, automation, and paid media.
• Manage freelancers and external talent to boost speed and scale.

Requirements

• 3+ years in performance marketing, digital analytics, or marketing automation
• (ideally in B2B or SaaS environments)
• Background in Industrial Engineering or similar quantitative/technical fields
• Strong knowledge of SaaS metrics:
• CAC, Payback Period, MRPA/ARPA/ACV, Maturity Curves, Cohort Analysis, Churn (early/late), MQL/SQL/PQL
• Proven experience running campaigns on:
• LinkedIn Ads, Google Ads, Meta Ads, TikTok Ads
• (+ demand gen through data-first strategies)
• Data mindset:
• Fluent with Google Analytics, HubSpot, CRM platforms, and tools like Power BI, Data Studio, Tableau

- Solid engineering + analytics skills

• Able to automate analysis, uncover insights, and turn them into results
• Hands-on with:
• A/B testing frameworks, retargeting, dynamic segmentation, automation flows
• Open to travel between São Paulo and Buenos Aires
• (up to 2 weeks/month depending on where you’re based)

Benefits

· Language Classes: Enhance your communication skills with free language courses (English, Portuguese, Spanish).

· OpenAI Premium License: Complimentary premium access to OpenAI tools for personal and professional projects.

· Paid Time Off: 25 days/year of vacation and holidays for optimal work-life balance.

· Soft Hybrid Work: Join the team in our Co-Work offices 3 days per month for collaborative engagement.