GTM Associate (Part-time)

About the Role

Our client is an early-stage B2B technology company working with manufacturers and distributors. They are looking for a proactive, commercially minded person to support their outbound sales efforts.

The main focus of the role is building targeted prospect lists, researching companies and decision-makers, and carrying out personalised outreach to generate first meetings .

Strong copywriting and content skills would be a plus, particularly the ability to write clear, personalised outreach messages and follow-ups.

You’ll work directly with the founders in a highly autonomous environment, with the opportunity to take on more responsibility as the company grows.

Responsibilities

• Research target companies, industries and decision-makers to build accurate, high-quality prospect lists.
• Identify and qualify relevant prospects based on the company’s ideal customer profile.
• Use LinkedIn, Sales Navigator, databases and other research tools to find and enrich prospect information.
• Write and send personalised LinkedIn and email outreach.
• Manage follow-ups and responses and work towards securing qualified first meetings.
• Keep prospect and outreach activity accurately updated in the CRM.
• Test and refine prospecting and messaging based on response rates and results.
• Support the founders with outbound sales and account research.
• Use AI tools such as ChatGPT or Claude to support research, prospecting and outreach, while checking the accuracy of the output.

Requirements

Requirements

• 2–5 years of experience in B2B lead generation, prospecting, business development, SDR/BDR, sales development or a similar role.
• Hands-on experience building prospect lists and researching companies and decision-makers .
• Experience with LinkedIn Sales Navigator or similar prospecting tools.
• Comfortable with cold email and LinkedIn outreach.
• Proven ability to generate conversations and/or book first meetings.
• Strong research skills and attention to detail.
• Excellent written and spoken English.
• Commercially minded, proactive and comfortable working independently.
• Comfortable working in an early-stage, founder-led environment.
• Copywriting, content writing or B2B writing experience would be an advantage, but is not essential .
• Comfortable starting on a part-time basis with a paid trial.
• The Ideal Candidate
• We're looking for someone who is strong at finding the right people, building quality prospect lists and turning targeted outreach into first conversations .
• Someone with strong writing or copywriting skills is a bonus — but hands-on lead generation and meeting-setting experience is the priority .