Sales Manager

About this role

We are seeking a strategic and results-driven Sales Manager to lead and develop sales operations within the paints and coatings sector. This role combines strategic sales planning with hands-on leadership, overseeing retail (showroom) sales operations (B2C) while managing B2B and project based sales channels . The Sales Manager will play a key role in setting sales direction, expanding market presence, and driving sustainable growth across the Iraqi market.

Requirements

• Strategic Sales Leadership
• Develop and execute sales strategies and annual sales plans aligned with business objectives and market opportunities.
• Define sales targets, channel strategies, and growth priorities across showroom (B2C) and B2B segments.
• Analyze market trends, customer behavior, and competitor positioning to support strategic decision-making.
• Identify new market opportunities, geographic expansion areas, and high-potential customer segments.
• Sales Operations & Execution
• Oversee and manage sales performance across all company showrooms (B2C retail sales) , regardless of number or location.
• Lead and manage B2B and project-based sales operations , including contractors, corporate clients, and distributors.
• Supervise showroom sales teams and ensure consistent sales standards, pricing execution, and customer experience.
• Implement pricing strategies, promotions, and sales campaigns across all sales channels.
• Relationship & Channel Management
• Build and maintain strong relationships with contractors, project owners, consultants, and key retail customers.
• Strengthen distribution and dealer networks to increase market coverage and sales penetration.
• Coordinate closely with technical, supply chain, and logistics teams to support sales objectives.
• Reporting & Performance Management
• Monitor sales KPIs, showroom performance, and channel profitability.
• Prepare sales forecasts, performance reports, and strategic market insights for management.
• Ensure compliance with company policies, ethical sales practices, and brand standards.

Qualifications

• Bachelor’s degree in Business Administration, Marketing, Engineering, or a related field.
• 5–8 years of sales experience, preferably within paints, coatings, construction materials, or related industries .
• Proven experience in sales strategy development and execution.
• Strong background in managing showroom (retail) sales and B2B / project-based sales .
• Solid understanding of the Iraqi market, including retail, contractor, and project channels.
• Excellent leadership, negotiation, and communication skills.
• Proficiency in MS Office and CRM systems.
• Good command of Arabic and English.
• Key Attributes
• Strategic thinker with strong execution capability
• Commercially driven and market-focused

- Strong leadership and people management skills

• Analytical and data-driven decision maker
• Professional, adaptable, and growth-oriented

Benefits

• Private Health Insurance
• Pension Plan
• Paid Time Off
• Training & Development
• Performance Bonus