Sponsorship & Activation Manager

About this role

The Sponsorship & Activation Manager is responsible for developing and executing sponsorship strategies and brand activation initiatives that strengthen brand visibility, customer engagement, and commercial performance. The role manages partnerships, events, activations, and experiential marketing programs from concept development through execution, ensuring alignment with the company’s brand strategy and business objectives.

Key Responsibilities

• Sponsorship Strategy: Develop and implement sponsorship strategies aligned with brand positioning, marketing objectives, and target audiences.
• Partnership Management: Identify, negotiate, and manage relationships with strategic partners, event organizers, media platforms, and sponsorship properties.
• Activation Planning: Develop creative and engaging brand activation concepts across events, venues, communities, and customer touchpoints.
• Event Management: Plan and oversee events, launches, exhibitions, roadshows, and experiential marketing activities from planning through execution.
• Brand Visibility: Ensure consistent and impactful brand presence across all sponsorships and activation platforms.
• Campaign Integration: Coordinate sponsorship activities with broader ATL, BTL, digital, social media, CRM, and PR campaigns.
• Budget Management: Manage sponsorship and activation budgets, negotiate costs, and ensure effective utilization of marketing investments.
• Stakeholder Coordination: Work closely with Marketing, Sales, PR, Digital, and external agencies to ensure smooth execution of activations.
• Performance Measurement: Define KPIs and evaluate sponsorship and activation performance, including reach, engagement, leads, and ROI.
• Market & Trend Analysis: Monitor industry trends, competitor activities, and emerging opportunities to develop innovative sponsorship and activation initiatives.

Requirements

• Education: Bachelor's degree in Marketing, Business Administration, Communications, or a related field.
• Experience: 6-9 years of experience in sponsorships, activations, experiential marketing, events, or brand management.
• Industry Experience: Experience in the automotive, FMCG, retail, sports, entertainment, or lifestyle sectors is highly preferred.
• Sponsorship Expertise: Proven experience managing sponsorship deals, partnerships, and brand activation programs.
• Event Management: Strong experience in planning and executing large-scale events and customer engagement activities.
• Project Management: Excellent planning, organization, and multitasking skills with strong attention to detail.
• Communication: Excellent English communication, presentation, and stakeholder-management skills.