Marketing Manager

Position Overview

The Marketing Manager is responsible for establishing and leading a world-class marketing function for

Seven Al Hamra Food Hall. The role to oversee all marketing activities , planning and strategy development,

content creation, marketing implementation, social media management, advertising, reporting and analytics.

and promote all F&B brands across the Food Hall.

Reporting to the Food Hall Operations Manager, this role supports both corporate-level Marketing control

and on-site performance, ensuring the Food Hall operates as per the marketing plan, strategy and budget.

Core

Responsibilities

• TGP International – Arabic Marketing Manager (Saudi-based)
• Development of Marketing Strategy including:
• Brand strategy
• Situational analysis
• Digital strategy
• Communications Strategy
• Media Mix & Buying Plan
• Marketing budget
• Work alongside Project Lead/Partner to achieve project objectives
• Develop annual brand strategies, marketing calendar, quarterly marketing plans and opening launch
• plan
• Plan and execute all marketing activities, including events, activations, and partnerships, media
• buying
• Liaise and manage any third-party suppliers
• Pre-opening planning and ongoing management for marketing Seven Al Hamra Food Hall to include
• all F&B brand partners
• Activation strategy including event management for openings/campaign launches
• Oversee social media strategy, approve content calendar and ensure brand consistency across all
• channels
• Oversight of website development and coordination with developer
• Management of photography and video shoots and creation of briefs
• Influencer negotiation and management
• Develop and recommend partnerships/collaboration that are aligned with brands
• Brand guardian of all customer touchpoints for any client projects
• Overall responsibility for Seven Al Hamra Food Hall brand channels
• Tracking and measuring overall efforts, delivering weekly reports and comprehensive monthly
• reports.

Requirements

• Qualifications & Experience
• BS/MS degree in marketing or a related field
• Fluent in Arabic & English
• Local market knowledge of Saudi Arabia
• Previous marketing hospitality experience
• Proven experience in digital marketing
• Experience working on B2C brands
• Minimum 5 years’ post-qualification experience
• Note: This job description reflects key duties and responsibilities of the position and is
• not to be interpreted as exhaustive.