Brand Manager

About this role

The Brand Manager plays a critical leadership role in shaping the overall strategy, operations, and expansion of the brand. Acting as the Head of Operations , the role is responsible for ensuring that all business units operate efficiently, uphold brand standards, and meet growth objectives. This position requires a unique blend of strategic vision, operational excellence, and brand stewardship to drive performance and scalability.

Requirements

• Strategic Planning & Brand Leadership
• Lead the development and implementation of comprehensive brand strategies aligned with company goals.
• Define clear brand positioning, customer value proposition, and competitive differentiation.
• Collaborate with executive leadership on annual business plans, budgets, and brand roadmaps.
• Analyze market trends, customer behavior, and competitor activities to guide decision-making.
• Establish measurable KPIs to track brand performance across markets and business units.
• Head of Operations
• Oversee daily operations across all branches, locations, or franchise units, ensuring operational efficiency, service quality, and profitability.
• Set operational standards, workflows, and SOPs to ensure consistency and compliance.
• Monitor inventory, procurement, and supply chain management to optimize resource utilization.
• Manage and optimize P&L performance, cost control measures, and revenue generation.
• Ensure all units comply with legal, safety, and quality regulations and corporate policies.
• Business Expansion & Development
• Lead market research and feasibility analysis for expansion opportunities (local and international).
• Develop and execute brand expansion plans including new store launches, franchising, or market entry strategies.
• Coordinate with real estate, construction, legal, and design teams to manage new openings or rebranding efforts.
• Build relationships with potential investors, franchisees, and strategic partners.
• Operational Management & Improvement
• Develop and manage operational dashboards and reporting tools to monitor performance.
• Introduce systems for continuous process improvement and service innovation.
• Conduct regular audits and reviews to assess operational risks, gaps, and opportunities.
• Resolve operational issues quickly to minimize business disruption and maintain customer satisfaction.
• Team Leadership & Talent Development
• Build, mentor, and lead a cross-functional operations and brand management team.
• Define departmental structures, roles, and responsibilities for maximum productivity.
• Develop training programs and career development plans to grow internal talent.
• Promote a culture of ownership, collaboration, accountability, and high performance.
• Brand Consistency & Customer Experience
• Ensure that every customer touchpoint reflects brand values, tone, and visual identity.
• Work closely with marketing, design, and customer experience teams to maintain a unified brand image.
• Monitor customer satisfaction levels and drive initiatives to enhance loyalty and retention.

Qualifications

• Bachelor’s degree in Business Administration, Marketing, Hospitality Management, or related field (MBA is a plus).
• 7–10 years of progressive experience in brand management, operations, or multi-unit management roles.
• Proven experience in driving strategic initiatives, scaling operations, and launching new units.
• Strong knowledge of budgeting, financial analysis, and operational KPIs.
• Experience with franchise models, food & beverage, hospitality, or retail industries is highly desirable.
• Proficient in project management tools, ERP systems, and operational software.
• Core Competencies:
• Strategic & Commercial Thinking
• Operational Leadership
• Financial Acumen
• Market Expansion & Business Development
• Brand Stewardship
• Cross-functional Team Management
• Innovation & Continuous Improvement
• Excellent Communication & Stakeholder Management
• Key Performance Indicators (KPIs):
• Operational efficiency and cost savings
• Store/unit-level profitability
• Customer satisfaction and NPS
• Timely and successful brand expansions
• Employee productivity and retention
• Compliance and audit scores

Benefits

• Private Health Insurance
• Pension Plan
• Paid Time Off
• Training & Development
• Performance Bonus