Graphic Designer for a fashion Brand

About this role

This role is for one of the Weekday's clients

Min Experience: 1+ years

Location: Bengaluru, Karnataka, India

JobType: full-time

You will be the visual voice of the brand from launch. This is an end-to-end design role spanning brand, marketing, social media, and product catalogue design.

If you want to own a brand's visual identity rather than execute someone else's design system, this role is for you. You'll work directly with the founders and have a significant impact on how the brand is perceived.

Requirements

What You'll Do

• Design social media creatives, ad creatives, and campaign assets across Instagram, Meta Ads, and other marketing channels.
• Create and edit product catalogue imagery for our app and marketplaces, including retouching, color correction, and layout design.
• Design brand collaterals such as banners, packaging, print materials, presentations, and in-store/office branding.
• Build and maintain a consistent visual identity across every customer touchpoint.
• Collaborate closely with the marketing and catalogue teams to deliver high-quality designs at a fast pace.

Must-Have Skills

• Creative mindset with the ability to think outside the box.
• Strong portfolio showcasing both:
• Social media and marketing creatives.
• Product/catalogue design.
• Expert proficiency in Adobe Photoshop and Illustrator.
• Working knowledge of Figma.
• Strong apparel retouching and color-correction skills.
• Ability to work quickly and independently, producing multiple high-quality assets every day.
• Prior experience designing for a fashion, lifestyle, or D2C consumer brand is preferred.
• You Are Not a Fit If
• Your portfolio is primarily focused on UI/UX, logo design, or corporate presentation design.
• You have little or no experience designing for consumer brands, especially social media or e-commerce.
• Screening Criteria (Mandatory)
• Startup experience is a must-have.
• Candidates should be immediate joiners or have a notice period of 30 days or less.
• Candidates must be able to clearly explain the rationale behind the design decisions in their portfolio.
• Portfolio Evaluation
• During portfolio reviews, assess not only the quality of the work but also the candidate's design thinking.
• For example:
• If they have designed creatives for two dresses at different price points, ask how and why the designs differ.
• Probe their understanding of visual hierarchy, branding, target audience, positioning, pricing perception, and communication.
• Look for thoughtful reasoning behind typography, colors, layouts, imagery, and overall creative direction—not just proficiency with design tools.

Must-have skills

• Figma, Photoshop, FASHION