Digital Marketing Manager - B2B Publishing

About this role

Hire Digital is seeking a hands-on Digital Marketing Manager (Full-time, Hybrid). You will turn editorial content, research and interviews into integrated campaigns that grow audiences, strengthen brand awareness and generate qualified leads. This role suits an experienced marketer who understands publishing and can combine content distribution with marketing automation.

Requirements

Responsibilities

• Build and execute marketing campaigns across LinkedIn, email, paid media and the website.
• Partner with editorial and research teams to repurpose articles, interviews and reports into engaging campaign assets.
• Manage content calendars and maintain a consistent content flow across channels.
• Build customer journeys, nurture programmes and audience segments through Pardot.
• Support lead generation for publications, research, awards and commercial partnerships.
• Track audience growth, engagement, conversions and campaign performance.
• Use AI and automation tools to improve campaign delivery and content distribution.

Requirements

• At least 6–10 years of relevant digital marketing experience, ideally within B2B publishing, media or research.
• Strong understanding of audience development and marketing editorial products.
• Hands-on experience with Pardot and familiarity with Salesforce CRM.
• Experience across LinkedIn, email marketing, paid campaigns and SEO.
• Excellent written and spoken English, with strong editorial judgement.
• An independent, organised approach and experience supporting business growth.
• Ability to work on a hybrid basis in Singapore.