Assistant Brand Manager

About this role

Overall Role Purpose:

The Assistant Brand Manager supports the Marketing & Commercial Manager in the planning and execution of brand activities across Australia and New Zealand. The role focuses on translating brand strategy into actionable plans and delivering high-quality, on-time execution across retail and digital channels.

This role plays a key part in coordinating marketing plans, managing timelines, and ensuring alignment with brand guidelines and retailer requirements, while contributing to strong commercial outcomes.

Key Roles &

Responsibilities

• Marketing Planning & Calendar Management
• Support the development of annual and quarterly marketing plans aligned with brand and commercial priorities
• Assist in building and maintaining the ANZ marketing calendar, ensuring alignment with global brand calendars and key retail moments (e.g., EOFY, Black Friday, Boxing Day, Click Frenzy)
• Coordinate timelines, deliverables, and asset requirements across campaigns and launches
• Support budget tracking and allocation across campaigns and activities
• Campaign Execution & Delivery
• Execute marketing campaigns, product launches, and promotions in line with the approved plan and calendar
• Coordinate end-to-end campaign rollout across retail and e-commerce channels
• Ensure all marketing materials adhere to brand guidelines and retailer specifications
• Work with agencies and internal teams to deliver campaigns on time and to a high standard
• Retail & Trade Marketing Execution
• Support the planning and execution of in-store activations, merchandising, and trade promotions
• Align activities with retailer calendars, exclusives, and promotional windows
• Coordinate POSM, sampling, and in-store visibility to maximize impact
• Partner closely with Sales and Retail teams to ensure smooth in-store execution
• Digital & Consumer Engagement
• Assist in planning and executing digital campaigns across paid media, social, CRM, and e-commerce platforms
• Coordinate content rollout based on global assets and local adaptation needs
• Support CRM initiatives including database growth and retention campaigns
• Monitor campaign performance and provide input for optimization
• Performance Tracking & Reporting
• Track sales performance and campaign effectiveness against targets
• Prepare regular reports covering sales updates, campaign results, and competitor activity
• Provide inputs into forecasting and demand planning based on marketing activities
• Maintain accurate tracking of marketing spend, POSM usage and stock and budgets
• Stakeholder Coordination
• Act as a key coordinator across internal teams (Marketing, Sales, Retail, E-commerce, Supply Chain) to ensure alignment and timely delivery
• Liaise with brand partners to ensure proper implementation of campaigns and adherence to brand standards
• Manage communication with agencies (creative, PR, media, digital) to ensure deliverables meet expectations
• Ensure compliance with local regulations (e.g., product claims, advertising standards) (if applicable)
• New Launches & Brand Support
• Support the planning and execution of new product and brand launches across ANZ

- Coordinate launch timelines, assets, and retailer requirements

• Ensure readiness across all touchpoints including retail, e-commerce, PR, and influencer activation

Requirements

• Key Qualifications &

Requirements

• · Bachelor’s Degree in Marketing, Business, or related field
• · Minimum 1–3 years’ experience in Marketing, Brand, or Trade Marketing roles
• · Experience in beauty, FMCG, or retail environment preferred
• · Familiarity with ANZ retail landscape is advantageous
• · Exposure to digital marketing and campaign execution preferred
• Skills & Competencies
• Planning & Organization
• Strong ability to manage timelines, calendars, and multiple deliverables

- Detail-oriented with structured planning and coordination skills

• Execution Excellence
• Ability to deliver high-quality work with strong attention to detail
• Capable of managing multiple campaigns simultaneously
• Commercial Awareness
• Basic understanding of retail drivers, promotions, and sales performance
• Ability to interpret data and support planning decisions
• Communication & Collaboration

- Strong interpersonal and communication skills

• Able to coordinate effectively across internal teams and external partners
• Adaptability & Agility
• Comfortable working in a fast-paced retail and omni-channel environment
• Able to adjust plans and priorities as needed
• Proactive & Ownership Mindset

- Takes initiative and ownership of responsibilities

• Solutions-oriented with a willingness to learn and improve

Benefits

• Complimentary goods
• Exposure to multiple brands
• Diverse team