Performance Marketing Manager

About this role

Performance Marketing Manager

Location: Bengaluru, Karnataka, India (On-site)

Team: Growth/Marketing

The Role

We are looking for a hands-on Performance Marketing Manager to drive user acquisition through high-impact paid campaigns across digital channels.

Responsibilities

• Plan, launch, and optimise paid campaigns across Google, Meta, YouTube, and other channels
• Drive high-quality lead acquisition and improve funnel conversion
• Continuously optimise budgets, targeting, and creatives to improve performance
• Analyse campaign performance and identify growth opportunities
• Work closely with content/design teams to improve ad effectiveness
• Apna Transforming Careers Through Technology

Since 2019, apna has connected over 60 million jobseekers with more than 250,000 enterprises and small businesses across India. Founded by Nirmit Parikh, a Stanford graduate and serial entrepreneur who recognized the challenges in entry-level hiring, apna has rapidly grown to become India's fastest unicorn in 2021—achieving this milestone in just 21 months.

• Backed by marquee global investors
• Insight Partners, Tiger Global, Lightspeed India, Sequoia Capital, and GSV, we're revolutionizing livelihood creation across India.
• apna advantage
• Education with Guaranteed Outcomes We're expanding beyond job matching with our new EdTech vertical that delivers:
• Premium Online Education : Partnerships with top-tier universities offering UGC-accredited undergraduate and postgraduate programs
• Career Success Ecosystem : Leveraging our network of 700,000+ recruiters to provide real job interviews
• Personalized Career Journeys : Dedicated career facilitators, AI-powered job preparation tools, and guaranteed interviews
• Why Join Our Mission
• ● Massive Market Potential : Over 3-4L students pursue online degrees annually in India and this is growing 50% every year
• ● Consumer Impact Legacy : Build a consumer-facing business that transforms lives
• ● Exponential Growth Trajectory : Early-stage opportunity in a rapidly expanding market
• ● Competitive Advantage : Our platform makes degree programs with job guarantees uniquely sellable
• ● Elite Team Environment : Collaborate with experts across product, operations, and engineering
• ● Wealth Creation Potential : Join during our early high-growth phase
• ● Meaningful Impact of work : Deliver genuine value by connecting education directly to career outcomes.

Requirements

• 2–3 years experience in performance marketing
• B2C experience preferred
• Prior EdTech experience (higher-ed or scaled consumer product) preferred
• Strong analytical and execution mindset