EMEA - Marketing Manager

About AIRS Medical

AIRS Medical is a fast-growing healthcare technology company founded in 2018 and headquartered in Seoul, South Korea, with rapidly expanding U.S. EMEA and Japan operations. Built on the belief that technology should help prevent illness, not just treat it, AIRS Medical empowers people to live healthier, longer lives.

Our flagship solution, SwiftMR, is an FDA-cleared, cloud-based AI software that accelerates MRI scans by up to 50% without compromising diagnostic quality. Trusted by more than 350 hospitals and imaging centers across the U.S., including Lumexa Imaging, Northwestern Medicine, and MedStar Health / Georgetown University, SwiftMR enhances imaging efficiency, patient comfort, and clinical workflow.

AIRS Medical has been recognized with Frost & Sullivan’s Technology Innovation Leadership Awards (2023 and 2024) and as the winner of the Facebook AI Research and NYU Langone Health fastMRI Challenge (2019 and 2020), underscoring our leadership in deep learning and medical imaging AI.

As we continue expanding globally, AIRS Medical remains committed to advancing AI and robotics innovations that enhance patient care, support healthcare professionals, and redefine diagnostic efficiency.

Role Summary

Reporting to the VP of Marketing, the Marketing Manager, EMEA is a commercially minded B2B marketer responsible for building and driving demand generation across the region.

This person will own the EMEA marketing funnel, develop integrated programs that generate qualified pipelines, and work closely with regional Sales to move priority accounts from awareness through engagement and opportunity creation.

The ideal candidate is data-driven, highly accountable and comfortable operating in a technical healthcare environment. They understand how to translate marketing activity into measurable business outcomes and can move easily between strategy and execution.

This is fundamentally a demand-generation and commercial marketing role

Requirements

Key Responsibilities

• Demand Generation & Pipeline: Build and execute the EMEA demand-generation plan across digital, email, paid media, webinars, events, partner programs and targeted outbound campaigns. Own marketing-sourced and marketing-influenced pipeline targets.
• Funnel Management: Track leads from initial engagement through MQL, SQL and opportunity stages. Monitor conversion, velocity, pipeline coverage and campaign performance and report regularly on funnel health.
• Sales Partnership: Act as the day-to-day marketing partner to EMEA Sales. Align on priority markets, accounts, personas and opportunities and build programs that directly support regional commercial objectives.
• Account-Based Marketing: Develop targeted programs for strategic enterprise accounts and buying committees, combining digital engagement, events, content, customer evidence and sales outreach.
• Marketing Operations & Measurement: Maintain strong CRM and marketing automation discipline, including lead scoring, segmentation, routing, attribution and campaign reporting. Ensure marketing data is accurate and actionable.
• Events & Conferences: Own the commercial strategy for EMEA conferences and industry events — objectives, audience targeting, pre-event campaigns, meeting generation, lead capture, follow-up strategy, budget and ROI. Coordinate agencies, vendors and internal resources for execution rather than personally owning every logistical task.
• Integrated Campaigns: Develop regional campaigns around AIRS Medical solutions, customer outcomes, clinical evidence, product launches and market priorities. Adapt global campaigns for EMEA audiences rather than creating isolated regional activity.
• Content & Creative Oversight: Identify the assets required to support campaigns and work with internal teams, designers, agencies and subject-matter experts to produce
• Budget & ROI: Manage the EMEA marketing budget and evaluate investment based on pipeline contribution, conversion and commercial impact rather than activity volume alone.

Qualifications

• 5+ years of B2B marketing experience, with direct responsibility for demand generation, lead generation and pipeline performance
• Demonstrated experience building integrated campaigns that generate measurable commercial results
• Strong understanding of MQL/SQL management, funnel conversion and pipeline reporting
• Hands-on experience with CRM and marketing automation platforms such as HubSpot and/or Salesforce
• Experience partnering directly with sales teams and sales leadership
• Strong analytical skills and confidence presenting campaign, funnel and pipeline performance to leadership
• Experience managing paid digital campaigns, email marketing, webinars and other demand-generation channels

- Strong project and budget-management skills

- Excellent written and verbal English communication skills

• Ability to manage multiple markets, campaigns and priorities independently
• Preferred Experience
• Experience in MedTech, healthcare technology, medical imaging, healthcare AI or another complex B2B technology environment
• Experience marketing to hospitals, imaging organizations, radiologists, healthcare executives or other clinical/technical buyers
• Experience with enterprise or account-based marketing
• Experience in a growth-stage global organization where processes and programs are still being built
• Strong understanding of conference and tradeshow strategy, particularly meeting generation, lead qualification and event ROI
• Ability to communicate in French, Italian, or German
• Strong attention to detail, ownership mentality and ability to operate with limited supervision

Benefits

Work Conditions and Environment

• Work type: Full time under EOR
• Work from home, with occasional business travel
• Collaborate with team members around the country and the world
• Paid Time Off (30 days)
• Onboarding gifts and home office supplies
• Training & Development

Hiring Process

• Document Screening
• Cognitive Assessment
• Competency-based interview (Hiring manager, HR)
• Competency-based interview (Peer interview, HR)
• Culture-fit Interview (C Level)
• Onboarding