Manager - Regional Cultural Program

About this role

Qiddiya is Saudi Arabia’s future capital of entertainment, sports, and culture — a 360 km² mega-project just outside Riyadh. From F1-grade racetracks and theme parks to stadiums and performance venues, we’re creating a destination like no other. This is more than a project — it’s a national transformation. As construction accelerates, we’re hiring ambitious talent to help shape it. If you’re driven by scale, impact, and the chance to build something iconic from the ground up — Qiddiya is calling

Role Purpose

Lead the planning, coordination, and delivery of regional cultural programming, ensuring representation of Saudi regions through authentic, engaging, and high-quality cultural experiences aligned with overall programming objectives.

Key Responsibilities

• Program Planning & Delivery
• · Develop, produce, deliver, and manage detailed programming plans for all regional pavilions, aligned with the overall programming calendar
• · Structure daily and seasonal schedules across regions to ensure diversity, balance, and continuous visitor engagement
• · Coordinate delivery of performances, demonstrations, and experiences across regional zones
• Cultural Representation & Content Development
• · Curate authentic regional content in collaboration with regional entities and cultural stakeholders
• · Ensure consistency in quality, storytelling, and visitor experience across all regional pavilions
• · Define program requirements, themes, and cultural narratives for each region
• Stakeholder & Government Coordination
• · Manage relationships with regional representatives, government entities, and cultural institutions
• · Coordinate participation, logistics, and readiness of all regional contributors
• · Ensure alignment with stakeholder expectations and cultural objectives
• Operational Integration & Readiness
• · Coordinate with Operations, FM, and Asset teams to ensure readiness of all regional spaces
• · Ensure program feasibility, scheduling, and capacity planning across pavilions
• · Support setup, rehearsals, and live delivery across all regions
• Performance & Continuous Improvement
• · Monitor visitor engagement and attendance across regional programs
• · Identify underperforming areas and implement improvements
• · Ensure consistent delivery standards across all regional experiences
• · Drive financial performance of regional programs through program planning, development, and delivery
• · Work with Commercial to identify and develop revenue opportunities that support program financial sustainability
• · Maintain strong knowledge of and relationships with regional cultural organizations and stakeholders
• · Establish and manage relationships with relevant regional and international cultural entities and aligned programs/events
• Key Success Metrics
• · Participation of regional stakeholders
• · Visitor engagement across regional pavilions
• · Quality and authenticity of representation
• · Delivery of regional program budget in line with approved targets
• Required Skills & Competencies
• · Strong understanding of Saudi regional culture and heritage
• · Stakeholder coordination and relationship management
• · Event/program delivery capability
• · Cultural sensitivity and attention to detail
• · Strong cross-functional collaboration skills across programming, commercial, marketing, and ecosystem teams
• · Ability to balance cultural integrity with commercial objectives and outcomes

Requirements

• 6–10 years of experience, with a strong background in cultural programming, event management, or heritage-related initiatives
• Proven experience working with regional cultural programs, heritage initiatives, or community-based cultural activities
• Strong understanding of Saudi regional cultures, traditions, and heritage diversity
• Experience ensuring authentic representation and cultural accuracy across multiple contributors
• Demonstrated experience managing multiple stakeholders, including:
• o Government entities
• o Regional representatives
• o Cultural institutions
• Ability to coordinate and align diverse stakeholders with varying expectations and requirements
• Experience working within structured or government-led environments is preferred
• Proven experience in planning and delivering multi-activity or multi-location programs
• Ability to manage parallel program streams across different zones or locations
• Experience translating high-level programming plans into detailed schedules and execution plans
• Experience working closely with operations teams to ensure program feasibility and delivery
• Understanding of site logistics, capacity management, and event constraints
• Ability to support delivery in live, fast-paced environments
• Experience in large-scale cultural festivals, national events, or destination programming
• Exposure to multi-regional or multi-cultural program environments
• Experience in pre-opening or activation phases is an advantage