MarTech Lead

About this role

We’re looking for a hands-on MarTech professional to bridge marketing and engineering and own the technology behind our digital marketing performance—across webook.com, our clients, and our white-label platforms. You’ll identify gaps, take initiative, and drive fixes from diagnosis through implementation and testing. This role combines technical problem-solving with marketing operations, ensuring our platforms are discoverable, campaigns are measurable, and CRM workflows support growth.

Key Responsibilities

• ● Improve technical SEO and GEO readiness, including rendering, crawlability, indexing,
• structured data, and multilingual implementation.
• ● Own tracking implementation and accuracy across front-end pixels, event firing, server-
• side tracking, and conversion APIs, including Meta CAPI.
• ● Troubleshoot missing or duplicate events, validate event parameters, and ensure
• browser-side and server-side tracking work together correctly.
• ● Configure and integrate Odoo CRM for B2B lead capture, routing, nurturing, automation,
• and reporting.
• ● Establish reliable measurement across campaigns, customer journeys, conversions, and
• revenue.
• ● Build repeatable marketing technology setups and launch standards for clients and
• white-label platforms.
• ● Translate marketing needs into technical requirements, implement solutions directly, and
• work with engineering on larger fixes.
• ● Document implementations and introduce ongoing checks to catch issues as products
• and campaigns change.

Requirements

• ● Proven hands-on experience in MarTech, technical marketing operations, or a similar
• role.
• ● Strong knowledge of GA4, Google Tag Manager, advertising pixels, server-side tracking,
• and CAPI.
• ● Practical experience with Odoo CRM, marketing automation, and website-to-CRM
• integrations.
• ● Understanding of technical SEO, JavaScript rendering, APIs, webhooks, and data
• layers.
• ● Familiarity with consent management and privacy-aware tracking.
• ● The ability to debug issues, validate fixes, and explain technical decisions clearly to
• marketing and engineering teams.
• ● An ownership mindset: you spot problems, prioritize by business impact, propose
• solutions, and follow through.