CRM Manager

About this role

We're Gypsy Collective. The digital world is evolving faster than ever. New opportunities, new challenges, new ambitious goals. That’s why strong businesses need strong people.

Gypsy Collective is an exclusive talent partner for selected brands. We help our partners attract exceptional talent by building long-term relationships and becoming deeply integrated into their business, culture, and growth ambitions.

We're looking for a CRM Manager with iGaming experience who knows how to build personalized communications, analyze retention metrics, and launch campaigns that keep players coming back again and again.

📅 Your daily adventures:

Operational tasks:

• Set up, launch, and analyze CRM campaigns (daily, weekly, themed, holiday campaigns)
• Create monthly promo plan and execute it
• Create and optimize automated communication flows (triggers, welcome-flow, lifecycle logic)
• Manage multi-channel communications: email, push, SMS, onsite, in-app, messengers.

Additional

responsibilities

• Segment users based on lifecycle stage, gaming, and payment behavior
• Collaborate with designers and content managers on creatives and campaign texts
• Contribute to setting and adjusting campaign KPIs: OR, CTR, CR, Retention, Reactivation.
• Team and cross-functional collaboration:
• Work closely with VIP, Promo, BI, Product, Content, and Support teams
• Participate in planning the quarterly CRM roadmap
• Prepare campaign reports and presentations
• Collect and implement player feedback (in collaboration with CS and VIP teams).

Requirements

• 🧭 What makes you a great match:
• 3+ years of experience as a CRM Manager in Gaming

- Understanding of key retention metrics and strong analytical skills

• Knowledge of structures and mechanics of personalized communication
• Experience building automated and trigger-based campaign flows
• Confident user of Customer.io, Braze, Smartico, or similar platforms
• Copywriting skills (of course with AI) and basic HTML for email templates
• Experience working with Tier 1 markets — a plus
• English proficiency
• Upper-Intermediate level or higher (team communication is in English).

Benefits

Our

Benefits

💸 Flexible payment options: choose the method that works best for you;

🎁 Financial perks: Bonuses for holidays, B-day, work milestones and more - just to show we care;

📈 Learn & grow: We cover courses and certifications — and offer real opportunities to grow your career with us;

🥐 Benefit Сafeteria: Choose what suits you — sports, language courses, therapy sessions, and more;

🎉 Stay connected: From team-building events to industry conferences — we bring people together online, offline, and on stage;

💻 Modern Equipment: We provide new laptops along with essential peripherals like monitors and headphones for a comfortable workflow;

🕘 Your schedule, your rules: Start your day at 9, 10, or even 11 — we care about results, not clock-ins.