Technical skills
Data analysis
Methods
SEOPaid adsPerformance marketingEmail marketing
About this role
Position Details
- Position: Digital Marketing Executive
- Location: Dubai, UAE
- Employment Type: Temporary Contract
- Contract Duration: 6 months
- Working Arrangement: Office-based
Job Purpose
Duties for the Digital Marketing executive will include campaign management, setting up conversion pixels to track campaign ROI.
Core Duties and Responsibilities
- Administration of Email Marketing (experience in oracle Eloqua), SMS & digital marketing platforms (Facebook business manager, Google Ads & other Google Tools) — 20%
- Execute email marketing campaigns, nurturing campaigns, web form creation-processing & landing page creation. — 15%
- Data management and segmentation for all digital marketing campaigns. — 20%
- Collating and analyzing data from all Digital Marketing Channels to track ROI. Providing actionable insight to marketing teams. — 10%
- Set-up marketing channel tracking using Google Analytics/ Google Tag Manager. — 10%
- Perform website audits and SEO. — 10%
- Coordinate with media agencies to monitor ongoing digital/ social advertisements. — 10%
- Providing campaign best practice support, guidance and training to Marketing. — 5%
Requirements
Minimum Qualifications, Experience and Skills
- Education
- Qualification in business, marketing management, or a related discipline.
- Experience
- Minimum 2 years of relevant experience in an agency or in-house environment.
- UAE/GCC experience is preferred.
- Skills and Knowledge
- Fluency in spoken and written English.
- Good level of competency in Oracle Eloqua.
- Experience with email marketing, SMS marketing, digital advertising platforms, Google Ads, Facebook Business Manager, Google Analytics, and Google Tag Manager.
- Knowledge of campaign management, data segmentation, ROI analysis, website audits, and SEO.