Coordinator, Digital Marketing & CRM

About this role

Position Title: Coordinator, Digital Marketing & CRM

Reporting To: Senior Director, Digital Marketing & CRM

Summary

alexanderwang is hiring a data-driven and digitally fluent Coordinator to join the Digital Marketing & CRM team. This role sits at the intersection of email, SMS, paid media, affiliate, and customer data — supporting full-cycle campaign execution and cross-channel coordination. The right candidate moves fast, thinks analytically, and takes ownership of the details that make campaigns work.

Responsibilities

• Own the full lifecycle of email and SMS campaigns — from briefing through QA, deployment, testing, and reporting.
• Build and deliver weekly, monthly, and annual performance reports with clear takeaways.
• Support CRM initiatives across engagement, retention, and lifecycle — including audience building and segmentation within CRM and CDP platforms.
• Lead day-to-day agency and vendor relationships — coordinating briefs, timelines, and deliverables with external partners.
• Coordinate the briefing and delivery of marketing creative assets across digital channels, ensuring brand accuracy and on-time execution.
• Partner cross-functionally with creative, e-commerce, and technology teams to support campaign go-lives and ongoing channel needs.
• Track and reconcile digital marketing spend across channels.
• Monitor the competitive landscape and surface areas of opportunity.
• We are an Equal Opportunity Employer M/D/F/V

In compliance with the New York City salary transparency requirements, the potential salary for this position is from $67,000 to $70,000 which represents a range commensurate with experience, knowledge, and skills required.

Requirements

• Bachelor's degree.
• 2+ years of experience in digital marketing, e-commerce, or a related field.
• Understanding of email and SMS marketing strategy and customer lifecycle communication.
• Working knowledge of CRM platforms, strategies, and performance metrics.
• Customer-centric mindset with the ability to translate data into actionable insights.
• Highly organized and self-directed, with strong communication skills and the ability to manage multiple workstreams.
• Strong analytical skills; proficiency in Excel.

Preferred Qualifications

• Experience in fashion, luxury, or retail.
• Experience with audience building and segmentation.
• Familiarity with paid media channels including paid search, paid social, and affiliate marketing.
• Experience working with agencies and media partners.
• Familiarity with creator affiliate platforms such as ShopMy.

Benefits

We offer a comprehensive benefits package, including but not limited to:

• Clothing allowance & discounted merchandise
• Healthcare (medical/dental/vision) coverage

- Flexible spending account (FSA) & Commuter benefits

• 401(k) savings plan with employer match
• Summer Fridays