Product Marketing Manager

About this role

strategy in the electrical and home appliances sector. The ideal candidate should have a proven track record in managing large scale marketing campaigns and a deep understanding of the consumer electronics and appliances market.

Requirements

• Develop and execute marketing strategies to increase brand awareness, market share, and sales of electrical/home appliances
• Lead integrated marketing campaigns across digital, offline, retail, and trade channels
• Conduct market analysis to identify new opportunities, trends, and customer behaviors
• Collaborate with sales and product teams to align marketing efforts with business goals
• Manage advertising agencies, creative partners, and media buying processes
• Track and analyze performance metrics (ROI, KPIs, conversion rates) and optimize campaigns accordingly
• Plan and oversee promotional events, product launches, and exhibitions
• Build strong brand positioning and ensure consistency across all communication channels

Qualifications

• Bachelor's degree in Marketing, Business Administration, or a related field (Master’s preferred)
• Minimum of 5 years of marketing experience, with at least 2–3 years in the electrical/home appliances sector
• Strong background in planning and executing large-scale marketing campaigns
• Excellent understanding of B2C consumer behavior in electronics and appliances
• Hands-on experience with digital marketing tools, CRM systems, and analytics platforms

- Proven leadership and project management skills

• Strong communication skills in English (Arabic is a plus, if applicable)

Benefits

• Pension Plan
• Paid Time Off
• Training & Development