Marketing Director

About this role

About 2Modern

2Modern is a curated online destination for modern furniture, lighting, and decor, carrying about 300 of the best design brands. We serve design-minded consumers and a fast-growing trade program of interior designers, architects, and hospitality clients. We're a small, remote team that cares a lot about taste, craft, and doing fewer things really well.

The role

We're looking for a Marketing Director to run our marketing engine across both sides of the business: design-minded consumers and our trade program, which is our biggest growth priority. You'll own performance across paid, email and SMS, and on-site, and make sure every dollar earns its keep. You'll also bring creative and channel thinking together, because on today's platforms the creative is the targeting.

This is a hands-on leadership role. You'll set strategy, lead a small team and partners, and still be close enough to the numbers and the work to know what's really happening. Your first priorities are profitable performance marketing, building a clear, well-run team, and growing trade.

What you'll do

• Own performance marketing. Set budgets and allocation across Google, Meta, affiliates, and other paid channels, with gross profit after variable costs as the measure of success.
• Build marketing for our trade program. B2B is a strategic focus. Use our channels, content, and lifecycle programs to attract and retain high-value interior designers, architects, and hospitality clients, and partner with our B2B sales team.
• Own the marketing budget and vendors. Manage the full marketing budget, plus vendor and partner contracts and renewals.
• Bring creative and performance together. Build campaigns where creative testing drives results, and work with our creative team to brief, test, and learn.
• Lead email, SMS, and lifecycle for both consumer and trade audiences, treating email as a performance channel as well as a content channel.
• Own promotions with merchandising, within agreed margin guardrails.
• Oversee organic social and reviews, including Instagram, Pinterest, and Trustpilot.
• Run affiliates end to end, from partner performance to editorial and publisher relationships.
• Build trusted measurement with finance and our data team, across channels and customer types.
• Own go-to-market and the marketing calendar. Turn quarterly brand and trend direction from our Chief Brand Officer into a clear plan for launches, campaigns, and seasonal moments, and lead it from planning through execution with merchandising, creative, and our trade team.
• Lead and shape the team. Manage and develop email and SMS, creative, copy, and agency partners, and shape the team as we grow, including whether and when to add roles.
• What success looks like in year one
• Profitable growth across our marketing channels
• A stronger trade program, with marketing as a real driver of new trade relationships
• Trusted measurement that the whole business uses to make decisions
• A team that's clear on priorities and growing in its roles

Requirements

• What you bring
• 7+ years in e-commerce marketing, with at least 3 years leading performance marketing and managing budgets.
• Hands-on experience with Google Ads, Meta, and affiliates, and a track record of growing profitably, not just growing revenue.
• Experience marketing to B2B or trade audiences (designers, architects, hospitality, or other professional buyers), or a clear point of view on how to build it.
• A strong partnership with finance. You've owned a marketing P&L or budget, worked with finance on forecasting and contribution margin, and made spend decisions based on profitability.
• Real understanding of how creative drives performance today. You can brief, structure, and read creative tests.
• A strong eye for design and brand. You can tell a great product story from an average one.
• Comfort with data, including GA4 and BigQuery or similar tools.
• Experience managing and developing a small team and outside partners.
• Bonus: experience in home, furniture, or design-led retail; email and SMS on Klaviyo; organic social on Instagram and Pinterest.
• A builder's mindset. You like bringing structure to a lean team, and you're happy to roll up your sleeves.
• Team and logistics
• Reports to: Greg Finney, CEO and Founder.
• Team: email and SMS lead, creative and design, copywriting, and performance marketing partners.
• Key partners: merchandising, finance, B2B sales, and our Chief Brand Officer.
• Location: remote, location independent.
• Compensation: $150,000 to $200,000 base, plus annual bonus.

Benefits

401k Plan + Employer Matching

Vision

Dental