Founding Marketer

About this role

At Truvo, we are building a fully autonomous consumer insurance broker — saving the average household hundreds of dollars on insurance while better protecting people for the worst moments in their lives. We are rewiring a trillion-dollar industry that still runs on phone calls, fax machines, and legacy carrier systems. We raised our seed, built a best-in-class AI-native broker platform with AI agents that quote, bind, and service policies autonomously, and are scaling an exceptional team.

Nearly all of our growth so far has come from just two channels we've tested. We're a consumer product that hasn't even marketed to consumers yet — the acquisition playbook (organic social, UGC, paid funnels, content, lifecycle, brand) is yours to write.

We're looking for a Founding Marketer to build Truvo's marketing function from zero to one — someone who can define how we show up in the world, turn a complex product into a story consumers understand and trust, and build the channels that bring them to us.

Your Day to Day at Truvo

• Brand & Positioning: Define Truvo's brand, voice, and positioning, and keep it consistent across the website, product, ads, and every customer touchpoint
• Content & Storytelling: Own the content engine — website copy, blog, guides, email, and social — turning insurance into something people actually want to read about
• Lifecycle & Email: Build the lifecycle programs that nurture leads, convert quotes into bound policies, and keep customers through renewal
• Demand Generation: Plan and run campaigns across paid, organic, and partner channels, and manage the agencies, freelancers, and budget behind them
• Marketing Analytics: Measure what works — attribution, funnel, and channel performance — and use it to set priorities and report on marketing's impact

Requirements

• Full-Stack Marketer: You have built a marketing function from scratch — brand, content, lifecycle, and demand gen — and you know how to prioritize when resources are limited
• Exceptional Communicator: You write clearly and persuasively, and you can take a complicated, regulated product and make it simple and human
• Consumer Marketing Experience: 5+ years of marketing experience, ideally at high-growth consumer startups in fintech, insurtech, or marketplaces
• Data-Literate: Comfortable with analytics tools and marketing platforms. You make decisions backed by numbers, not just instinct
• Builder and Leader: You will be our first dedicated marketing hire. You thrive in ambiguity, move fast, and are ready to build a team as we scale

- Nice to Have

• Experience in insurance, financial services, or regulated industries. Hands-on experience with SEO, paid social, or lifecycle tooling