Marketing Automation Engineer (Salesforce / SFMC / Interaction Studio)

About this role

About the Team/Role:

As a WEX Marketing Automation Engineer, you are accountable for the architecture and development of marketing automation programs and personalized experiences, engaging customers at moments that matter within the customer lifecycle. You will partner with Marketing Automation CX talent to work with teams across the business and deliver best-in-class automated, personalized experiences, building lifecycle automation across complex sectors in the Over-The-Road and North America Mobility industry.

How you’ll make an impact:

• Strategy: Proactively engage with Marketing Automation CX Strategy partners, SMEs in marketing, product and within the business to architect marketing automation and personalization solutions that align with business objectives and achieve target business outcomes.
• Subject Matter Expertise: Demonstrate expertise by staying at the bleeding edge of marketing automation, personalization, and digital experience trends. Multiply talent by sharing your expertise and insights to impact strategy and educate stakeholders.
• Technical Development: Leverage best-in-class practices and team processes to develop marketing automation journeys and personalized digital experiences within Salesforce Marketing Cloud and Salesforce Marketing Cloud Personalization. Solution data needs with CDP and data teams. Communicate requirements, risks and progress. Develop and manage audience segmentation, behavioral targeting, personalization experiences, and testing strategies across digital channels.
• Campaign Quality: Partner with Marketing Automation CX Strategists to design acceptance criteria and implement UAT for automation and personalization experiences. Monitor performance data to ensure accuracy, functionality and uptime across customer experiences.
• Performance Optimization: Establish and monitor KPIs to track the effectiveness of marketing automation and personalization initiatives and demonstrate ROI. Leverage testing methodologies and data analytics to gain insights into campaign performance, customer behavior, digital engagement, and personalized experience performance to inform automation strategies and optimization initiatives. Monitor KPI trends of your automation portfolio and drive corrective action where necessary.

Experience you’ll bring:

• Education: Bachelor's degree in marketing, business, computer science, information systems, or a related field.
• Technical

Skills

Strong understanding of marketing automation platforms, with hands-on experience in Salesforce Marketing Cloud and Salesforce Marketing Cloud Personalization (formerly Interaction Studio). Experience with CRM systems, CDPs, personalization platforms, analytics tools, and digital experience technologies. Experience with programming languages including HTML, CSS, JavaScript, SQL, and AMPscript is highly valued.

• Experience: Senior experience in marketing automation and personalization development, with demonstrated success building and optimizing complex customer experiences.
• SFMC Personalization: Hands-on experience designing and implementing personalized web or digital experiences, including audience segmentation, behavioral targeting, event-based audiences, personalization campaigns, and experimentation. Ability to translate customer behavior and business objectives into scalable personalization solutions.
• Analytical

Skills

• Strong analytical and problem-solving skills, with the ability to interpret data and translate insights into action.
• Communication

Skills

• Excellent written and verbal communication skills, with the ability to present complex ideas to both technical and non-technical audiences.
• Database Marketing

Skills

• Experience building and segmenting audiences, and a history of driving optimization through A/B testing, experimentation, behavioral data, and use of AI tools.
• Judgment: A demonstrated ability to work with highly abstract concepts and incomplete information yet able to use sound business judgment to provide actionable recommendations to cross-functional teams internally.
• What will give you an edge:
• Experience in B2B marketing.
• Knowledge of lead scoring and lead management best practices.
• Experience with A/B testing and experimentation across email, web, and digital experiences.
• Salesforce Marketing Cloud Personalization experience, including web personalization, behavioral targeting, audience creation, experience configuration, and personalization measurement.
• Salesforce Marketing Cloud certifications.
• SQL, AMPscript, JavaScript, HTML Expertise
• Experience integrating marketing automation and personalization platforms with CRM, CDP, analytics, and other customer data sources.
• Demonstrated experience leveraging AI tools to optimize marketing automation platforms (e.g., Salesforce Marketing Cloud, Marketo, HubSpot, Optimizely), CRM systems, personalization engines, and analytics tools.