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About this role
NOTE: This is a FULLY remote role, but the candidate must be within Europe to collaborate with their team, peers, and internal customers. You do not have to be in the specific country or city shown in this listing, but please only apply if you are physically based within Europe.
Trusted by 20,000+ property managers worldwide, Hostaway is an industry leading, AI-powered vacation rental management platform designed for professional short-term rental operators. Hostaway brings everything together for greater efficiency and faster growth.
Profitable, high-growth, and the first short-term rental PMS unicorn 馃. Join us at our most exciting stage yet! Learn more about our recent valuation and story here.
About the role
We鈥檙e looking for a senior GEO/SEO expert to own how Hostaway is discovered across traditional search and AI-powered (LLM) experiences.
This is a senior individual contributor role with broad ownership across GEO (AEO), SEO, including measurement, experimentation, and cross-functional execution. You鈥檒l help us understand how AI is changing the buyer journey and build the strategy, systems, and programs that improve our visibility, authority, and business impact.
Your mission
- Drive Organic Demand: Own the global GEO and SEO strategy, roadmap, and performance to increase revenue from organic demand.
- Use analytics to improve: Build dashboards, reporting, playbooks, and processes that connect AI and search performance to engagement, pipeline, and revenue.
- Create targeted campaigns: Partner with Content and Product Marketing to create targeted campaigns addressing the unique needs Hostaway buyers have across different geos.
- Win in AI LLM discoverability: Create programs that ensure Hostaway is visible, cited and recommended across the topics, prompts, queries, and buyer questions from top to bottom of the sales funnel
- Broaden distribution: Identify the third-party sources, publications, communities, and platforms that influence how AI systems understand and recommend our brand and work with the team to secure content placements.
- Improve technical performance : Own technical SEO and AI discoverability, including structured data, entity optimization, crawlability, indexation, internal linking, and site architecture.
- Run experiments: Use test and learn mentality to determine what improves AI visibility and organic performance, and turn findings into repeatable best practices.
- Own and evolve the GEO/SEO technology stack: Actively monitor the landscape to understand what the emerging technologies are, test and learn from them, and make recommendations for implementation.