Product Content Lead

About Incard

Incard’s mission is to build the financial operating system for entrepreneurs.

We are focused on creating a system where business banking, financial tools, and application logic are coordinated into a single control layer.

Through the app store, entrepreneurs and developers can build industry-specific functionality as their business evolves.

The Role

We’re looking for a Product Content Lead to become the on-camera host and voice of Incard’s educational and product-led content.

This is a highly visible, execution-first role at the intersection of product, content, education, and brand. You will lead how Incard explains itself to the market — from product tutorials to founder conversations — and help turn complex financial workflows into clear, compelling stories.

This is not a behind-the-scenes content role. It’s a front-facing role with ownership over how our product is understood, adopted, and trusted by digital business owners.

Key Responsibilities

• Product Education & Content Ownership
• Own Incard’s product-led and educational content end-to-end
• Lead on-camera product explainers, walkthroughs, and how-to tutorials for the app and web platform
• Turn complex product features into simple, engaging, founder-friendly narratives
• Continuously refine content formats based on product evolution and user feedback
• Hosting & Founder Conversations
• Host conversations with e-commerce founders, DTC brands, digital agencies, and operators
• Lead interviews, discussions, and educational formats focused on real business challenges
• Act as a trusted, credible voice within the e-commerce and digital business ecosystem
• Support founder-led and ecosystem-driven growth initiatives through content
• Content Creation & Distribution
• Script, structure, and present content across:
• YouTube
• LinkedIn
• Other relevant social and video platforms
• Collaborate closely with Marketing and Product to align content with launches and priorities
• Ensure messaging is clear, consistent, and rooted in real product value
• Brand Representation & Offline Presence
• Represent Incard in offline contexts when needed:
• Events
• Panels
• Demos
• Workshops
• Founder meetups
• Act as a product and brand ambassador in front of customers, partners, and the ecosystem
• What We’re Looking For
• Experience
• Strong, natural on-camera presence
• Proven ability to host, present, and explain confidently on video
• Clear, confident American accent
• Solid understanding of business, e-commerce, SaaS, or digital business models
• Experience explaining complex products or concepts to non-technical audiences
• Skills & Mindset

- Strong storytelling and communication skills

• Comfortable being the public-facing voice of a product and brand
• Ability to simplify complexity without losing depth or credibility
• Curious, structured, and product-minded
• Comfortable collaborating cross-functionally with Product, Marketing, and Growth
• High ownership, high standards, low ego

Nice to Have

• Experience hosting podcasts, YouTube series, webinars, or live content
• Previous exposure to fintech, e-commerce, or SaaS products
• Public speaking or event experience
• Familiarity with product-led growth or educational content strategies
• Location
• This role can be based in London, with hybrid work.
• We value in-person collaboration and regularly bring teams together, while maintaining flexibility when needed.

Benefits

• Competitive cash-based compensation
• Incard stock options

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25 days of paid time off per year, plus bank holidays and your birthday off

• Global health insurance and unlimited paid sick leave