Marketing Senior Analyst (Performance Marketing) (Remote)

About this role

We are looking to hire a Marketing Snr. Analyst who will be responsible for implementing the marketing and brand management strategy for the organization.

Responsibilities

• Performance Marketing
• Execute winning performance marketing strategies for Helium Health in order to drive sales and boost revenue.
• Manage digital prospecting and remarketing campaigns.
• Manage campaigns across digital channels to drive strong return on investment.
• Ensure the successful execution, and optimization for key traffic KPIs via paid, organic and own media channels.
• Identify and test new channels to continue to meet or exceed established critical metrics.
• Work closely with the management to share funnel conversion improvement idea, feedback, and present results.
• Business Research and Analysis
• Gather information on market trends and data to aid the team’s development of growth strategies. Engage in the research and analysis of consumer behaviors, products, market trends, culture etc. and use the data to provide insight to improve the attractiveness of our product to potential and current customers.
• Provide competitive analysis on various companies’ market offerings, identify market trends, pricing/business models, sales and methods of operation.
• Remain fully informed on market trends, other parties researches and implement best practices.
• Research and analyse market trends, demography, competitor products, and other relevant information to inform marketing strategies.
• Track key marketing and sales data, generate insight reports based on the same.