Senior Specialist, Retail Deposit Portfolio & Channel Management

About this role

• Working closely with digital team to develop and execute performance-driven CASA & FD acquisition strategies
• Work closely with product, UX/UI, and tech teams to enhance app flows, landing pages, and onboarding processes
• Map customer journeys and identify drop-off points, friction, and opportunities for improvement
• Enhance and develop innovative processes and ideas (digital) directly related to deposit activities to match the market developments and customer needs
• Portfolio management for all retail deposit & remittance related products, to execute overall product strategy and promotions including products upselling and cross selling strategy
• Develop & enhance retail Conventional and Islamic scheme deposit products from end-to-end to align with the product segment strategy; from ideation, market research, testing or survey, review as well as handling management & regulatory approvals
• Develop and execute marketing communication plans, acquisition campaigns and promotional strategy along with product positioning
• Work with various stakeholders throughout the product and process development stages.
• Benchmark bank's products, services, fees and charges with our competitors by conducting product research and industry analysis on regular basis
• Review and assess the product information page, terms and conditions to ensure consistency across all the channels
• Coordinate and provide support on related matters/enquiries to ensure adequate service level to customers
• Ensure all the initiative/system/processes are in compliance to regulation requirements and guidelines
• Possess good analytical skills to design reports and dashboards and ensure data quality in deliverables to relevant channel users.