Performance Marketing Executive

Job Purpose

We are hiring a Performance Marketing Manager to own the growth engine end-to-end: attracting the right audiences through paid and organic channels and converting first-time readers into loyal, returning users.

This is an opportunity to make a visible impact. Beyond improving traffic, engagement and marketing efficiency, you will help drive audience growth and play a key role in preparing the business for the launch of our subscription model.

Functional

Responsibilities

• Acquisition — bring the right audience in
• ● Plan and run paid acquisition across Google, Meta, LinkedIn, X, and Microsoft, optimising every channel against cost per acquisition (CAC), not vanity traffic.
• ● Grow organic and SEO-driven traffic in partnership with our editorial team, building a durable, lower-cost acquisition base that reduces reliance on paid spend.
• ● Test and scale new channels, audiences, and creative.
• ● Conversion & retention — turn first-time readers into loyal readers, and eventually into subscribers
• ● Own and develop a conversion funnel.
• ● Partner with lifecycle/CRM to reduce churn through onboarding, engagement, and win-back journeys, using first-party data to personalise.
• ● Improve trial-to-paid and free-to-paid conversion rates as a primary KPI.
• Analytics
• ● Build and own the acquisition analytics stack: CAC, LTV, payback period, cohort analysis, and multi-touch attribution.
• ● Ensure conversion tracking is accurate and trustworthy — no inflated or under-counted conversions distorting spend decisions.
• ● Report MRR growth, funnel health, and channel efficiency to leadership, and translate the numbers into clear budget recommendations.

Qualifications, Experience, &

Skills

• What we look for in the ideal candidate
• ● 3+ years in performance, growth, or acquisition marketing — ideally with a subscription, media, or SaaS product.
• ● Strong command of both paid acquisition and SEO / organic growth — you have driven traffic from both sides of the house.
• ● Fluency in growth analytics: CAC, LTV, cohort, funnel, and churn. GA4 essential; SQL / BigQuery strongly preferred.
• ● A track record of optimising conversion funnels, paywalls, or registration flows.
• ● Commercial instinct — you think in revenue and payback, not just impressions and clicks.
• dmg events is an equal opportunity employer. If you have not had feedback from us within 14 days, please consider your application as unsuccessful for this round.