[UPLIVE Company] Creative Manager

About this role

UPLIVE is a high-growth global publisher seeking a Creative Strategist Lead to oversee creative strategy: project management, research, and driving creative testing plan for our Games & Apps portfolio. You’ll turn insights, market data, and trends into winning creative plans and production-ready concepts for the Creative Production team.

What You Will Do

• Creative Strategy
• Own creative direction for assigned Games/Apps.
• Define creative plan, audience angles, concept pillars, and testing roadmap.
• Turn product USP, audience psychology, market trends, and competitor learning into clear creative bets
• Market Research & Creative Analysis
• Lead playtest, competitor research, trend scanning, and GEO/audience learning. Turn market signals into production-ready creative directions.
• Analyze creative performance, diagnose root causes and propose action plans
• Leading research, planning cadences and translating insights into creative actions.
• Production Planning
• Plan creative production across video, playable, banner, ASO, and other ad formats.
• Manage roadmap, capacity, priority, timeline, and quality standard.
• Ensure every creative has a clear hypothesis, audience intent, and performance logic.
• Team Management
• Manage and coach Creative Strategists..
• Define role expectations, quality standards, and performance KPIs.
• Build team rituals: creative review, trend sharing, playtest, win/fail review, retro.
• Raise ownership, learning speed, and creative quality consistency.
• Align creative strategy with UA goals, product context, and production capacity.

Qualifications

Technical skills

requirements

• 4+ years in Creative Strategy, UA Creative, Creative Production, Product Marketing, or mobile games/apps.
• Passion for mobile gaming / hypercasual / hybrid casual / music game.
• Strong understanding of performance creative metrics: CTR, CVR, IPM, CPI, ROAS, retention, win rate.
• Strong creative sense: hook, gameplay, audience psychology, visual clarity, channel fit.
• Strong research skill across competitors, trends, GEOs, audience behavior, and ad channels.
• Experience working with UA, Product, Designers, Motion Artists, Artists, and Playable Developers is a plus.
• Fluent English in written and verbal communication, with the ability to align stakeholders and influence decisions.
• Comfortable using AI tools to improve speed, quality, and learning.

Device Qualification

• PC or Macbook provided by the company.

What We Offer

• Competitive salary, 100% salary during probation
• Performance bonus with 30% of company profit shared with no cap
• Full SHUI as Vietnamese Law + Premium Private Medical Insurance and annual health check
• Minimum 12 days paid annual leave + 10 days paid sick leave.
• 12 days working from home per year
• Annual flexi-budget (9.400.000 VNĐ/year) for well-being & personal development
• Free daily lunch with 10+ menu options.
• Free daily F&B: Snacks, juice, beverage, tea-time
• Monthly/Bi-monthly team activity allowance
• Company learning trip will be top of countries that we gain most profit. 1st is Korea, next destination is Japan
• Sponsored sports activities: badminton, soccer, ...
• Sponsored overseas conferences and industry events for all levels.
• Modern equipments/AI tool provided.
• How To Apply?
• Click the button or contact us at talents@uplive.zone