Head of Marketing (TBL APAC)

About this role

At Timberland, we’re a force of nature. We’re a team that steps outside, works hard together, and moves the world forward. The brand is widely recognized as the arbiter of boot culture. With a rich heritage of craftsmanship and an eye toward the future, Timberland has a decades-long commitment to make products responsibly, protect the outdoors, and build community.

So, before we get to the job details, take a minute to learn a little more about us – our values and our culture. If you can see yourself working side-by-side with an team of fun, adventure-loving people, Timberland just may be the place for you.

To learn more about our values and our culture, visit www.timberland.com.

What will you do?

A day in the life of a Head of Marketing at Timberland looks a little like this.

Serves as the voice of the region, translating global marketing strategy into region-specific activation plan. Oversees the weekly integrated marketing plan, responsible for regional marketing budgets and allocation, CRM and loyalty programs, and strategy for events, channel marketing, and owned e-commerce. Leads social media management, media buying, and search. Reports to Brand GM in APAC

Let’s break down that day-in-the-life a bit more.

• Integrated Marketing
• Drive integrated marketing management including 26 week walk, stories, evergreen marketing, and the GTM process. Drive brand growth in an effective/efficient way through the execution of marketing plans to reach new consumers and increase loyalty
• Budget
• Manage Regional marketing budget & allocations
• Region Specific Needs – Ensure Brand Creative needs by country are communicated and addressed; specific role in China for key commercial moments (e.g., 11/11, CNY). Set CRM/Loyalty strategy, provide region-specific creative content guidance. Drive amplification of global plans through locally relevant initiatives. provide regional input on specific regional needs into the global brand map.
• Media Management
• Own media buying and management, social media management, and search management. Direct execution of O&O Ecom/DTC marketing
• Channel Marketing
• Own Channel marketing management (including B&M), and execution of events management
• Influencer Activation
• Manage influencer pool and assets

Typical Interactions

• Global Brand Management

leaders, ensure regional input and nuance is incorporated into long term brand strategy

• Brand Operations and Planning Leader to ensure delivery on time & in full of creative toolkits

What do you need to succeed?

We all have unique skills that we bring to work and celebrate every day. For this role, there are foundation skills you’ll need to succeed and excel. Additionally, while formal education in a related field is great to have, we are most interested in your 12+ years of experience and professional achievements.

The foundation skills you will need in this position are:

• Strategic vision (ability to articulate clear strategy)
• Cross-Functional Leadership
• Communication and Influence
• Analytical (strong ability to be data driven in decision making)
• Consumer insight and empathy, with deep regional expertise (consumer needs, trends and local cultural nuance)

The Past Experience Requested are：

• Experience leading regional marketing strategies and adapting global campaigns to suit local market
• Experience in the end-to-end execution of integrated marketing plans including timelines, resource management, and coordination across channels
• Budget oversight managing strategic allocation across channels and managing costs
• Experience setting strategy for customer relationship management and loyalty programs
• Experience developing and executing strategies that drive traffic, sales, and brand presence
• Event strategy and execution
• Digital marketing and e-commerce
• Data driven decision making

Location requirement: Shanghai, China