Salesforce Alliances Lead

About this role

Salesforce Alliances Lead1

Pipeline & Demand Generation

Partner-Driven Pipeline

Design and execute joint demand generation programs with Salesforce and ISV partners, driving inbound and outbound pipeline aligned to business targets.

Field & ABM Alignment

Collaborate with Salesforce AEs, Partner Managers, and US regional teams to co-create ABM campaigns, events, and account-focused programs.

Net New & Expansion Support

Partner with Sales and Delivery to drive new logo acquisition and growth within existing accounts.

Alliance & Ecosystem Marketing

Ecosystem Positioning

Build Jade’s brand within the Salesforce ecosystem through AppExchange presence, co-branded content, and thought leadership.

Events & Programs

Lead Salesforce-aligned events (e.g., Dreamforce, webinars, roundtables) with clear pipeline and ROI ownership.

ISV GTM Programs

Develop joint GTM campaigns with ISV partners focused on industry solutions and demand generation.

Strategic Execution

Channel Orchestration

Align Salesforce field teams, ISVs, and internal stakeholders with clear campaign ownership, lead flow, and attribution.

Whitespace & Regional Focus

Identify opportunities across industries, geographies, and Salesforce clouds; execute targeted campaigns in priority US regions.

Scalable Playbooks

Codify and replicate successful partner campaigns and co-sell motions.

Revenue Influence

Pipeline Accountability

Own partner-influenced pipeline and marketing contribution to revenue, maintaining strong coverage through continuous campaigns.

Joint Planning

Execute aligned marketing plans with Salesforce stakeholders, including target accounts and pipeline goals.

Pipeline Acceleration

Leverage partners, events, and campaigns to address pipeline gaps and maintain momentum.

Key Performance Indicators

• Partner-influenced pipeline (Salesforce + ISV ecosystem)
• Marketing-sourced and influenced revenue
• Campaign conversion (MQL → SQL → Pipeline)
• Inbound and outbound partner-driven pipeline
• Event ROI (including Dreamforce and field programs)
• Ecosystem visibility (AppExchange, co-marketing)
• Whitespace pipeline growth

Experience & Qualifications

• Experience
• -
• 10–15+ years in alliances, partner marketing, or ecosystem roles within an SI / IT services organization
• -
• 5+ years managing Salesforce alliances for North America
• Proven track record of driving partner-influenced pipeline and co-sell success
• Experience with Salesforce field engagement, ISV partnerships, and joint GTM campaigns
• Exposure to Salesforce ecosystem programs and events (e.g., Dreamforce)
• Experience working in offshore/onshore models supporting US stakeholders

Qualifications

• Bachelor’s degree required; MBA preferred
• Strong understanding of the Salesforce ecosystem and partner programs
• Knowledge of marketing metrics and pipeline attribution
• Ability to operate at both strategic and execution levels

- Strong stakeholder management and cross-geo communication skills

• Data-driven mindset with experience in CRM and marketing tools