SEM Lead

About this role

Labhouse is a fast-growing startup that builds, launches, and scales its own AI & Productivity Apps, operating under a subscription-based business model.

Based in Barcelona, Labhouse was founded by Andrés Bou and Horacio Martos (Co-Founders of SocialPoint).

We operate at the intersection of mobile technology, AI, and product-driven growth, with a strong focus on experimentation and performance.

Would you like to make an impact as part of a company that builds the best mobile apps used by millions of users worldwide? If so, discover your next challenge below.

About the Role

We are looking for a SEM Lead or Senior SEM Expert to lead and scale our paid search strategy across our portfolio of apps.

This is not a campaign management role. This is a technical, strategic, and revenue-driven position where Google Ads Search is the absolute core of the function.

You will be the reference person for Search inside the company, owning:

• Campaign architecture
• Budget allocation
• Profitability logic
• Scaling frameworks
• Signal quality & algorithm performance

Your mission is simple: maximize revenue and efficiency from Google Search while building scalable and technically robust acquisition systems.

About You

Academic background:

• Bachelor’s degree in Marketing, Business, Economics or related fields.
• Technical background in Engineering, Data Science, Mathematics or similar quantitative disciplines is highly valued.
• Strong analytical foundation with the ability to build dashboards, scripts, and data queries independently.

Technical expertise:

• Deep, hands-on expertise in Google Ads Search (must-have).
• Strong knowledge of campaign architecture, keyword intent segmentation, match types, search term mining, and negative keyword frameworks.
• Experience designing scalable account structures from scratch.
• Solid understanding of Smart Bidding, conversion signals, tracking, and attribution.
• Ability to evaluate performance based on business metrics (CAC, LTV, revenue impact), not only CPC/CTR.
• Comfortable building dashboards, automations, scripts, or working directly with raw data (GA4, Looker Studio, BigQuery or similar).

Problem-solving and product focus:

• Excellent problem-solving and analytical skills, with the ability to resolve complex performance challenges.
• Strong business mindset — prioritizes profitability and unit economics over vanity metrics.
• Structured optimization approach (bid increases are not the first lever).
• Eye for detail and scalable systems thinking.
• Self-driven, entrepreneurial attitude with full ownership mentality over the Search channel.

Communication:

• Good level of spoken and written English.
• Ability to collaborate effectively with Product, Data, and Marketing teams.
• Capable of clearly explaining performance insights and strategic decisions.

Nice to Have

• Experience with Google Display Network.
• Experience with YouTube Ads.
• Experience in app environments or multi-product portfolios.

What we Offer

• Remote work from anywhere in Europe. If you are based in Barcelona, we would love for you to join us at the office (Barcelona Tech City) at least two days a week.
• Flexible working hours.
• Competitive compensation
• High-end equipment for your development.
• Permanent contract with competitive compensation.
• A young and top entrepreneurial team in a dynamic startup environment.
• Opportunity to lead, grow, and take on big challenges.
• Work with cutting-edge technologies, including the chance to integrate AI models into new apps.
• You should Know:

Labhouse is proud to be an equal-opportunity employer. However you identify or whatever your journey to this point, we welcome all candidates to apply for the position that inspires them.

• Come join us and help us build a company that everyone is proud to be part of.