Product Marketing Manager (B2C Mobile Subscription SaaS)

About this role

Our client is a profitable, self-funded B2C subscription SaaS company operating primarily in the US market. Founded in France, the company has evolved from a browser-based product into a high-scale mobile subscription business generating approximately $1M monthly revenue.

The company operates with a lean, high-performance structure. The team is highly execution-focused, AI-driven, and deeply focused on monetization and unit economics.

They are now looking for a Product Marketing Manager to fully own and optimize monetization funnels, onboarding flows, paywalls, and subscription conversion mechanics across mobile and web products.

What makes this role interesting

• Direct impact on revenue and core business metrics
• Full ownership of monetization and subscription growth — no layers, no bureaucracy
• Reports directly to the founder
• Strong experimentation culture with fast execution cycles
• Opportunity to work on high-scale US subscription products
• Competitive compensation with strong performance-based bonuses

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AI-first environment where automation and efficiency are core, not optional

• Paid test task as part of the hiring process — we respect your time

What the company is looking for

This is a senior hands-on individual contributor role.

The company is NOT looking for:

• Brand marketers

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B2B SaaS product marketers

• Content/lifecycle CRM specialists
• Agency-only profiles
• People managers disconnected from execution
• Strategy-only leaders
• Those looking for a stable 9-to-5 with a predictable routine

They are specifically looking for someone who personally owns and improves:

• Funnels and quiz-based onboarding flows (quiz→paywall→subscription)
• Paywalls and subscription conversion
• Monetization mechanics and pricing hypotheses

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A/B testing processes

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ARPU and revenue-per-user metrics

Main responsibilities

• Optimize onboarding funnels, quizzes, paywalls, and subscription flows
• Increase ARPU/RPU and improve monetization performance
• Launch and analyze A/B tests and experimentation initiatives
• Improve conversion, retention, and subscription metrics
• Collaborate with creatives, product, analytics, and founders
• Develop and test pricing, offers, and monetization hypotheses
• Analyze funnel performance and identify revenue growth opportunities
• Work closely with acquisition and billing teams to improve overall unit economics
• Ideal background
• Strong preference for candidates with experience in:
• -
• B2C subscription SaaS
• Mobile subscription products and consumer apps
• High-scale consumer monetization environments
• Fast-paced, high-ownership product companies
• Must-have experience
• -
• 5+ years of relevant experience
• Strong hands-on experience with:
• Mobile apps and subscription monetization
• Quiz-based funnels and paywalls
• Onboarding optimization
• -
• A/B testing and experimentation
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• ARPU / LTV / conversion optimization
• Data-driven product growth
• Active daily use of AI tools and agents — this is a hard requirement, not a nice-to-have
• Full-time commitment, no side projects
• Tools / platforms:
• Amplitude, Firebase, Appsflyer, Mixpanel, or similar analytics stacks
• Web to Wave or similar funnel/paywall platforms —

nice to have

• Interview process
• Pre-screen with the recruitment team
• Short call with the founder
• Second interview with the founder
• Interview with the business partner
• Paid one-day test task (real data, under NDA)
• Offer
• Compensation & Setup
• Remote
• Full-time, from ~9:00 AM your local time (flexible)
• -
• B2B contract
• Competitive compensation discussed individually + strong performance-based bonus structure
• Eastern Europe preferred
• Start: ASAP