Director AI - AdFarm

About this role

As the Director, AI & Innovation, you will lead the practical design and delivery of AI and automation solutions across AdFarm’s business and selected client work.

You’ll be accountable for:

• AI Strategy & Prioritization
• Solution Architecture & Prototyping
• Internal and Client Innovation
• Adoption, Governance & Measurement

What You’ll Do

• Develop and maintain a practical AI and automation roadmap tied to AdFarm’s business and client priorities.
• Identify and prioritize opportunities based on value, feasibility, data readiness, risk and expected impact.
• Translate business challenges into clear requirements, solution concepts and implementation plans.
• Architect and prototype AI-enabled tools, workflows and automations; determine when to build, buy or partner.
• Lead pilots, validate

results and recommend which solutions should be improved, scaled or stopped.

• Partner with teams across strategy, analytics, operations, finance, project management, creative, media, AgIntel and client service to redesign workflows and support adoption.
• Apply AI capabilities to selected client challenges and develop repeatable use cases, delivery approaches and value models.
• Measure results and communicate progress, trade-offs, risks and investment needs to senior leaders.

What You Bring

• Proven experience in AI, digital transformation, innovation, marketing technology, product development, data and analytics, consulting or a related field.
• Hands-on experience designing and prototyping AI-enabled applications, automations or data-driven workflows.
• Enough technical fluency with APIs, integrations, databases, cloud platforms and automation tools to design credible solutions and guide implementation.
• Experience evaluating technical solutions for reliability, security, scalability and maintainability.
• A strong ability to translate between business needs, user workflows and technical requirements.
• Experience leading cross-functional change, managing technical partners and influencing senior stakeholders.
• Strong facilitation, presentation and consultative problem-solving skills.
• A practical, evidence-based mindset that prioritizes useful outcomes over technology for its own sake.
• Experience in an agency, consultancy, marketing organization or professional-services environment is a must.
• Experience in agriculture, food or another specialized industry is an asset.

We offer all employees health, dental, and vision benefits, PTO, paid sick leave, automatic 3% RRSP or 401K contributions on an annual basis, a Health Spending Account, and Health and Cell Phone Reimbursements.

Our culture is paramount at AdFarm, so we hire according to values, mutual respect and ability to work collaboratively on a high-performing team.