B2B Digital Marketeer

About this role

B2B Digital Marketeer, LoopUp

Manager / Senior Manager / Associate Director (depending on experience)

About LoopUp

LoopUp is one of the UK’s fastest-growing private technology companies, headquartered in London’s vibrant tech hub, Shoreditch. We help multinational enterprises consolidate and simplify their next generation cloud-based telecommunications across more than 100 countries – all integrated with Microsoft Teams – so boosting productivity and reducing cost.

Since entering this market in 2021, we’ve achieved strong product-market fit and remarkable top line growth without any material marketing activity. However, we’re now funded and poised to amplify our success by building a dynamic marketing team to accelerate our global expansion.

As a key member of this new team, you’ll have the opportunity to shape and drive our marketing strategy from the ground up. Our broader team is a diverse blend of talent: self-starters with a can-do attitude who thrive in a fast-paced, collaborative environment. We foster a vibrant culture where rewarding hard work is balanced with a 4.5-day workweek (Friday afternoons off). You get out what you put in.

We’re on an exciting journey and we invite you to join us for the ride!

The Role

We’re seeking an ambitious, versatile and driven Digital Marketeer at either Manager, Senior Manager or Associate Director level, depending on your experience, to join our London office as a foundational member of our new Marketing team. Reporting to the COO, you’ll play a pivotal role in developing and executing a comprehensive marketing strategy to fuel the next phase of LoopUp’s growth.

Location:

• Flexible hybrid: London office and work from home

Key responsibilities

• Development of a scalable Account Based Marketing engine
• Experimentation with varied channels, content, messaging, tools and campaigns to drive target market pipeline
• Analysis of experimentation and apportionment of an expanding budget accordingly
• Nurturing and scoring leads through stages of engagement with LoopUp
• Adapting the marketing channels and content accordingly as leads develop
• Collaboration with Sales at more advanced stages of leads engagement
• Broader contribute to brand and reputation development through content, collateral, social media, PR and events
• Close cross-functional collaboration with global sales, commercial operations, and customer support to ensure cohesive messaging and alignment with business objectives
• Continuous improvement, innovation, and high-quality execution
• Why Join LoopUp?
• As an early member of LoopUp’s Marketing team, you will:
• Work directly with the company’s senior leadership, with great exposure for potential rapid advancement
• Gain exposure to a wide range of marketing disciplines
• Shape the marketing function of a rapidly growing company
• Influence commercial strategy and execution at a global level
• Work in a collaborative, innovative, and inclusive environment where your contributions are valued and rewarded
• We are seeking:
• A proactive, creative, and results-driven individual, keen to work in a fast-paced team environment, with:
• Strong analytics and comfort with data
• 3-8 years’ experience in enterprise B2B digital marketing
• Ideally, experience with Account Based Marketing approach
• Strong understanding of digital marketing and social channels
• Experience with lead scoring and development

- Excellent written and verbal communication skills

• Strong organisational skills, proficient at project management, and able to collaborate across teams
• Keen attention to detail
• English as a first language or bilingual
• 2:1 degree or higher from a top university
• A professional but fun attitude
• Specific experience:
• CRM: Microsoft Dynamics 365, Dynamics 365 Customer Insights experience is helpful but not essential
• SEO: Semrush, Yoast, Google Search Console, and strong understanding of SEO best practices
• Google: Analytics (GA4), Tag Manager, and Google Ads
• Email marketing management: planning, building and reporting on campaigns
• Website CMS: comfortable updating and optimising website content
• Display advertising:  launching and optimising display campaigns across Google and other networks

How to apply

To join LoopUp and help shape our marketing future, please apply via LoopUp's careers webpage.

LoopUp is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.