Social Media and Content Specialist

About this role

Position Overview

The Social Media & Content Specialist is responsible for developing, executing, and optimizing content across multiple digital and social media platforms. This mid-level role combines content creation, social media management, analytics, and strategic collaboration to support marketing objectives, strengthen brand awareness, and protect the organization’s online reputation. The role requires a balance of creative execution and data-driven decision-making.

Key Responsibilities

• Content Development & Creative Execution
• Develop high-quality written copy tailored to platform-specific audiences and aligned with brand voice and messaging
• Produce engaging multimedia content, including images, short-form video, and visual assets for social media and digital campaigns
• Design and edit graphics using approved tools and templates to support content and campaign needs
• Ensure all content adheres to brand standards, accessibility guidelines, and quality expectations
• Social Media Channel Management
• Manage, schedule, and publish content across multiple social media platforms
• Maintain editorial calendars and ensure consistent, timely execution of campaigns and posts
• Monitor social media activity, engage with audiences as appropriate, and escalate issues following established guidelines
• Support online reputation management through proactive monitoring and response coordination
• Strategy, Performance & Analytics
• Track, analyze, and report on content and campaign performance using platform analytics and reporting tools
• Identify trends, audience insights, and high-performing content to inform ongoing optimization
• Make real-time adjustments to content and messaging based on performance data and emerging trends
• Provide actionable insights and recommendations to marketing stakeholder
• Cross-Functional Collaboration
• Partner with team to support business goals and campaign initiatives
• Contribute to content and social media strategy discussions and planning sessions
• Align social content with broader marketing, brand, and communications strategies

Qualifications

• Bachelor’s degree in Marketing, Communications, Digital Media, or a related field, or equivalent experience desireable
• Demonstrated experience writing professional, engaging copy for digital audiences
• Working knowledge of social media management, scheduling, and analytics tools
• Proficiency with graphic design tools such as Adobe Creative Suite, Canva, or similar platforms
• Strong organizational skills with the ability to manage multiple priorities and deadlines
• Key Competencies
• Strategic and analytical thinking

- Strong written and visual communication skills

• Attention to detail and brand consistency
• Ability to adapt quickly in a fast-paced digital environment
• Collaborative mindset with a high degree of accountability
• References required. Drug testing and background check will be conducted upon a job offer. Gleim is a drug and smoke free workplace.