Multi-Channel Marketing Manager

About this role

Job Description:

Your day at Ferring

• business collaboration with Pharmaceutical E-commerce Platforms
• Oversee end-to-end operation and promotion of core products on pharmaceutical B2C platforms (JD Health, Ali Health) to deliver annual e-commerce promotion targets.
• Develop online operation strategies and execute key campaigns to strengthen disease education and brand visibility.
• Manage daily platform routines including product listing, page optimization and compliance governance. Track operational data and iterate strategies via regular reviews.
• Collaborate with internal stakeholders and external platform partners, optimize investment efficiency, and ensure standardized pricing and stable channel operation.
• Digital Innovation Operation and Channel Expansion
• Lead digital innovation promotion and online channel expansion. Align closely with marketing product strategies, design customized digital operation solutions based on product positioning.
• Launch diverse digital initiatives, deliver compliant disease education and patient engagement content via Xiaohongshu, official WeChat and other platforms to optimize the full patient journey.
• Sustain official digital ecosystem operation, provide tiered compliant academic and public education content for HCPs and patients, and build a long-term and effective engagement system.
• Out-of-Hospital Channel Strategy and Innovation Layout
• Conduct market assessment, strategic planning and innovative layout for out-of-hospital channels including retail pharmacy, based on product lifecycles, product features and industry trends.
• Collaborate closely with commercial and other cross-functional teams to identify channel opportunities, explore innovative pharmacy promotion models, and deliver forward-looking strategies to support brand penetration and out-of-hospital business development.

Behind our talents, there is YOU

• Bachelor’s degree or above; Marketing, E-commerce, Pharmacy and related majors are preferred.
• Minimum 5 years of experience in pharmaceutical e-commerce(must have) and digital omni-channel marketing; prior marketing experience in foreign pharmaceutical companies is preferred.
• Familiar with mainstream pharmaceutical e-commerce platform rules and online pharmacy regulatory requirements with strong compliance awareness.
• Solid capability in strategic analysis, solution design, data analysis and cross-team collaboration; result-driven, resilient under pressure, and experienced in multi-channel project delivery.
• Strong market sensitivity, capable of developing lifecycle-based channel strategies with innovative mindset for digital and retail channel development.
• Prior team leadership experience is preferred, with good potential in overall planning, coaching, communication and team management.
• Proficient in both English and Chinese for daily communication, document drafting and business presentation.

Location:

Ferring China M&S