HubSpot Email & Lifecycle Marketer

About this role

HubSpot Email & Lifecycle Marketer – Global Wave Group

Location: Albany, Auckland (Office based)

Working hours: 10 A.M. – 6:30 P.M. from Monday to Friday

Reports to: Global Marketing Manager

Role Purpose

The HubSpot Email & Lifecycle Marketer will be responsible for using email and CRM automation to acquire, engage, retain, and reactivate clients, driving measurable revenue and client lifetime value.

This role requires strong hands-on experience with HubSpot, including audience building, segmentation, email creation, automated workflows, campaign execution, testing, and performance monitoring.

The role will also work closely with the broader marketing team on campaign tracking, conversion measurement, and cross-channel performance.

Key Responsibilities

• Plan and execute email campaigns to acquire, engage, and reactivate clients across the customer life cycle.
• Build and manage automated lifecycle journeys
• in HubSpot (e.g., welcome, onboarding, nurture, reactivation, win-back).
• Segment client lists based on behavior, demographics, value, and lifecycle stage to deliver relevant messaging.
• Write, edit, and structure email content (e.g., subject lines, body copy, CTAs) aligned with brand tone and campaign goals.
• Coordinate with design,
• product and operations teams to ensure emails are visually appealing and accurate.
• Set up, test, and launch campaigns on the email platform, including QA for links, tracking, and rendering.
• Monitor and analyze performance metrics (e.g., deliverability, opens, clicks, conversions, unsubscribes) and report insights.
• Run simple A/B tests (e.g., subject lines, send times, content variants) and apply learnings to improve future campaigns.
• Maintain clean and compliant email lists, following relevant data privacy and anti-spam regulations.

Essential Requirements

• Bachelor’s degree in Marketing, Business, Communications, or related field.
• 2+ years of hands-on experience in email or lifecycle/CRM marketing.
• Strong practical experience using HubSpot Marketing Hub.
• Strong ability to interpret basic performance data and turn insights into concrete actions.
• Good copywriting skills in English (and Chinese is a strong plus) with attention to clarity and persuasion.
• Familiarity with customer segmentation, basic A/B testing, and best practices for email deliverability.
• Detail-oriented, organized, and able to manage multiple campaigns simultaneously.
• Desirable
• Experience with
• Google Ads, Meta Ads, X Ads, or other paid advertising platforms.
• Strong understanding of PPC and performance marketing fundamentals, including conversion objectives, audience targeting, attribution, and campaign optimisation.
• Experience with Google Tag Manager (GTM) and conversion tracking implementation.
• Ability to support tracking integrations between HubSpot, Google Analytics, advertising platforms, landing pages, and other marketing systems.
• Familiarity with GA4, Meta Pixel, and other conversion-tracking tools.
• Experience working with paid-media teams to connect email/CRM activity with broader acquisition and lifecycle campaigns.
• Previous experience in financial services, fintech, online trading, or other performance-driven industries is an advantage.

Benefits

• Competitive salary with a performance-based discretionary bonus.
• Career growth opportunities within a fast-growing international business.
• Free on-site parking for employees.
• Well-stocked staff pantry with complimentary food and drinks.
• Regular team-building activities to strengthen collaboration, connection, and engagement.
• Company celebrations for major cultural and seasonal festivals throughout the year.
• Monthly employee birthday celebrations.