Area Sales Manager UK

About this role

We are looking for a driven and commercially focused Strategic Sales Professional to join our team and play a key role in winning new business and driving sustainable growth.

As an individual contributor, you will be responsible for identifying and developing high-potential prospects, building strong relationships with key decision-makers, and converting opportunities into long-term contractual and SLA-based customer partnerships.

This is a proactive, new-business-focused role where you will take ownership of the full sales cycle, from prospecting and lead generation through to value-based selling, negotiation and contract close.

Working closely with our Inside Sales & Customer Success Team, you will ensure a seamless handover of new customers and support a positive onboarding experience that lays the foundation for successful, long-term relationships.

Key Responsibilities

• In this role, you will:
• Identify and develop new business opportunities through proactive prospecting, networking, targeted outreach and lead generation.
• Build relationships with prospective customers, understanding their business needs and developing tailored, value-led solutions.
• Convert prospects into long-term customers, securing new contracts and SLA agreements that deliver sustainable business growth.
• Own the sales process from start to finish, from initial discovery and qualification through to proposal, negotiation and successful close.
• Build and maintain a strong sales pipeline, ensuring opportunities,

next steps

and forecasts are accurately managed through the CRM system.

• Develop compelling commercial proposals and work within agreed pricing and contract approval processes.
• Collaborate across the business, working closely with Inside Sales and Customer Success to ensure a smooth handover and positive onboarding experience for new customers.
• Monitor sales performance and pipeline activity, using insights to continuously improve conversion rates and new business wins.
• Stay informed on market and competitor activity, sharing customer and market insights to help strengthen our sales approach and value proposition.