Marketing Manager Consumer Goods

Basic Function

Primary marketing liaison and support for the Consumer Goods Segment (Personal Care, Food, Nutrition).

Responsibilities

• Develop and execute marketing plans and programs, both short and long range, to ensure the profit growth and expansion of company products and/or services.
• Plan and oversee the organization's advertising and promotional activities including print, digital, and events for assigned market sectors.
• Plan and execute regional trade shows including pre-show promotions and post-show follow-up.
• Content creation for social media, brochures, website, and other media as needed.
• Evaluate market reactions to promotional programs, events, and digital media to ensure the timely adjustment of marketing strategy and plans meet changing market and competitive conditions.
• Marketing Cloud lead - oversee all activities and customer marketing journeys across Life Science segment, as well as regional corporate needs, as they arise.
• Establish marketing goals to ensure share of market and profitability of products and/or services.
• Determine and oversee budget for Personal Care & Food/Nutra activities annually.
• Ensure effective control of marketing results and take corrective action to achieve marketing objectives within designated budget.
• Provide market and trends research and market analysis for Personal Care and Food/Nutra market segments.
• Other duties as assigned.

Qualifications

• Bachelor’s degree in marketing, business, or related fields (such as; Food or Cosmetic sciences) required; master's degree preferred.
• Minimum 3 years’ experience required in a marketing role (preferably in a B2B environment serving the cosmetic or food industries) performing the following tasks:
• Exposure planning, executing, and measuring the effectiveness of marketing strategies across multiple channels and audiences.
• Experience in planning and conducting primary and secondary market research such as surveys, data collection, and synthesis.
• Experience in turning market research into actionable commercial and MarCom strategies.
• Content creation for digital and print media.
• Experience working with third party service providers for creative, content, exhibitions, advertising, and market research.
• Minimum of 3 years of proficiency with Microsoft applications including Excel, PowerPoint, SharePoint, Teams, and CRM software (such as Salesforce).
• Some experience with Adobe design suite or knowledge of graphic design principals preferred.

Travel Up to 15% domestically and internationally, mostly within Region Americas (North, Central, and South America), potentially to Europe to Omya facilities, customers, exhibitions, or trainings.

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Why Candidates Choose Omya

• Global company with operations in more than 50 countries
• 140+ years of industry leadership
• Internal advancement opportunities
• Company values driven organization
• Safety-first environment
• Medical, Dental & Vision Insurance
• 401(k) with Company match
• Paid Time Off & Holidays