Lead Generation Manager

About this role

The Lead Generation Manager is responsible for building and managing a strong pipeline of qualified leads to support the company’s revenue growth. This role focuses on identifying potential clients, initiating first contact, nurturing relationships, and qualifying opportunities before handing over sales-ready leads to the Business Development Managers.

Key Responsibilities

• Lead Generation & Prospecting
• Identify and research potential clients across relevant industries and markets.
• Generate leads through cold calls, cold emails, LinkedIn outreach, social media messaging, and other prospecting channels.
• Build and maintain an active database of prospects and decision-makers.
• Initial Outreach & Qualification
• Initiate first contact with prospects to introduce CREA’s services and assess client needs.
• Qualify leads based on predefined criteria (budget, needs, decision authority, timing).
• Maintain consistent follow-up and relationship nurturing until the prospect is ready for a meeting.
• Pipeline Management
• Track and manage lead progress using CRM tools or internal tracking systems.
• Ensure accurate documentation of client information, conversation notes, and follow-up actions.
• Maintain a healthy and up-to-date lead pipeline to support Business Development targets.
• Handover to Business Development Team
• Coordinate with Business Development Managers to arrange qualified client meetings.
• Ensure smooth handover by providing clear background, client needs, and conversation history.
• Support Business Development Managers during early-stage discussions when needed, prior to pitching and deal closure.

Qualifications

• Bachelor’s degree in Business, Marketing, Communications, or a related field.
• 3–5 years of experience in lead generation, sales development, inside sales, or a similar role.
• Strong experience with cold calling, outbound messaging, and prospecting techniques.
• Familiarity with CRM systems and lead tracking tools is a plus.
• Excellent communication and interpersonal skills.
• Highly organized, target-driven, and comfortable working with KPIs.
• Resilient mindset with the ability to handle rejection and maintain motivation.
• Why Join Us:
• Join a fast-growing company at the forefront of e-commerce and live commerce in Southeast Asia
• Work with top international and regional brands across fashion, beauty, lifestyle, and more
• Lead a high-performing team and play a key role in shaping our commercial future
• Dynamic, multicultural, and collaborative work environment with strong opportunities for career development

What We Offer

• Career development opportunities within a leading eCommerce company.
• Benefits packages include Health, Life, Dental insurance
• Hybrid working environment (One day a week Work-from-Home)
• 16 days of Annual Leave and 3 days of Business Leave to ensure time for rest and personal commitments.
• Office Location:
• APAC Tower – BTS Ekkamai (Working on Monday to Friday)