Sales Manager Benelux

About this role

Who are we

We’re not just a locker provider. We’re the technology partner behind seamless live experiences.

For visitors, attending a live experience, whether it is a festival, club night, stadium sports game, or theme park, it should be unforgettable for all the right reasons: convenience, safety, speed, and zero friction.

At elockers, we deliver smart locker solutions for promoters, venues, and event organisers. Our technology ensures smooth operations, reduces queues, removes wardrobe stress, and improves the overall visitor journey.

Founded in the Netherlands in 2017, we expanded across Europe and the UK before entering the US market. Today, we work with hundreds of partners across these regions. Trusted where experience matters most, our international team combines operational expertise with scalable technology to elevate both guest satisfaction and operational performance.

The role

As Sales Manager Benelux, you are responsible for expanding Elockers’ presence in the Netherlands, Belgium and Luxembourg. You identify new opportunities, build strong relationships with venue operators and event organizers, and drive the full sales cycle from first contact to closing.

You will introduce our smart locker solutions to the live entertainment industry and help venues and promoters improve their visitor experience and operational efficiency. Working closely with marketing, operations, and product teams, you translate market needs into opportunities and help shape our growth in the Benelux market.

Your responsibilities

• Identify and approach potential clients across the Benelux region (the Netherlands, Belgium and Luxembourg)
• Build strong relationships and guide prospects through the full sales journey, from first demo to final onboarding and, in some cases, on-site support
• Negotiate and close deals with event organisers and venue owners or operators
• Ensure a smooth transition to our Operations team by accurately documenting client needs in our CRM system (Teamleader)
• Stay in touch with existing clients and support contract renewals when needed
• Represent Elockers at relevant industry events, trade shows, and conferences
• Share valuable market insights and client feedback with internal teams
• Support the Operations team with both office-based and on-site assistance when needed