Performance Marketing Specialist

About this role

We are looking for a passionate and experienced Performance Marketing Specialist to join our team. As a Performance Marketing Specialist at Pine Games, you will play a pivotal role in scaling our games globally, using both creative and data-driven strategies to reach millions of players.

At Pine Games, you'll be surrounded by exceptional teammates and work in a fast-paced environment that fosters collaboration, innovation, and creativity. If you thrive on challenging tasks and aim to make a significant impact, you could be the perfect fit!

What you’ll be doing

• Manage and optimize marketing campaigns on various channels and ad networks
• Develop and execute data-driven user acquisition and retention strategies to drive growth for our games
• Test new strategies, campaigns and ad networks to ensure constant improvement of the UA process
• Collaborate with Marketing Artists to create high-performing creatives
• Stay up to date with industry trends and gather market intelligence
• Desired skills and experiences:
• Bachelor’s degree in a relevant field from a reputable university
• Experience in a similar role, preferably in the gaming industry
• Strong analytical skills with the ability to analyze data to make data-driven decisions
• Strong knowledge of performance marketing channels and experience with tools such as Google Analytics, Appsflyer, or Adjust
• Good understanding of mobile gaming market trends, player preferences, and industry best practices
• Ability to thrive in a fast-paced, challenging work environment
• Being an excellent team player