Methods

Content marketingPaid adsPerformance marketing

Role signals

Finance

About the Role

You will take over CODE's paid campaigns, with Meta Ads and Google Ads as your core channels. Working with Growth, Admissions and our in-house content team, you will attract prospective students to our Bachelor's and Master's programmes.

Main Responsibilities

Plan and run Meta Ads and Google Ads campaigns, including setup, budget allocation, uploads and day-to-day optimisation.
Check links, UTMs and conversion tracking; monitor spend, lead quality and application outcomes.
Run focused tests and share clear results with Growth and Admissions.
Strategize and conceptionalize performance creatives to find our next winner ad (video or image)
Work with the in-house content team on ad concepts and creative feedback; the team produces the assets.

Requirements

Hands-on experience managing paid campaigns, ideally across Meta Ads and Google Ads.
Comfortable managing budgets, conversion tracking and performance metrics.
German at B2 level and English at C1 level or higher.
Clear communicator who works effectively with Growth, Content and Admissions colleagues.
Ability to step and speak in front of the camera
Basic skills to edit videos and images with tools of your choice
Strong copywriting ability with a sense what speaks to audiences and what has a potential to go viral.
What you can expect:
Permanent contract
Full-time position
Campus located in lively Neukölln—work in one of Berlin’s most dynamic neighborhoods
Responsible role in a motivated and supportive team
Modern work environment with flexible hours and remote work options
25 days of annual leave (20 statutory + 5 extra from us)
Retirement & pension plans to help you plan for the future
BVG ticket benefit: 5% discount plus an additional €15 monthly contribution from CODE
Access to Masterplan learning platform for professional growth
Summer and winter employee events for team bonding and fun
10 sessions per year with Nilo.Health for your mental wellbeing