Head of Marketing

About this role

Who We Are

Inato is a Tech for Good company striving to bring clinical research to each and every patient, regardless of who they are or where they live. To do this, we’ve built an AI-powered platform that changes how pharmaceutical companies and doctors around the world collaborate to bring medical breakthroughs to patients. Leading companies and over 5,500 research sites rely on Inato to increase patient access, improve representation in trials, and deliver life-changing treatments to patients faster.

Drug development is a challenging, intellectually complex, and rewarding endeavor. We are a growing team of passionate pharmaceutical experts, software and AI engineers, professional services members, and many more—all bringing their unique perspectives to solve the challenges facing clinical research.

Inato is a recipient of Fast Company’s Most Innovative Companies, Fierce Healthcare’s Fierce 15, and Built In's Best Places to Work 2025 and 2026.

Key Responsibilities

• Lead and develop the marketing organization, providing strategic direction, prioritization, coaching, and career development for the existing team.
• Build and scale an account-based marketing strategy focused on enterprise sponsors and strategic partnerships.
• Partner closely with Sales to develop integrated campaigns that accelerate pipeline creation, deal progression, and customer expansion.
• Shape Inato's product marketing strategy while developing internal product marketing expertise across the team, ensuring clear positioning, differentiated messaging, and effective go-to-market execution.
• Develop customer marketing programs that increase adoption, strengthen executive relationships, and create customer advocacy.
• Establish marketing goals, metrics, and operating rhythms that connect marketing investments to business outcomes.
• Work cross-functionally with Product, Customer Success, Strategy, and Executive Leadership to ensure consistent go-to-market execution.
• Ideal Background & Experience
• Experience leading B2B SaaS marketing at a high-growth company selling complex enterprise solutions.
• Proven success building and scaling account-based marketing programs for large strategic accounts.
• Deep product marketing expertise, with a track record of establishing positioning, messaging, and go-to-market strategy while coaching and developing product marketing talent.
• Knowledge of the communications function and experience collaborating with communications teams to create consistent, effective messaging and positioning
• Demonstrated ability to partner closely with enterprise sales organizations on long sales cycles and complex buying committees.
• Experience leading and developing high-performing marketing teams, with a passion for coaching and growing talent.
• Analytical and data-driven, with a focus on business outcomes over traditional marketing activity metrics.
• Comfortable operating in a fast-moving environment where strategy and execution go hand in hand.
• Success Looks Like
• Marketing is a strategic partner to Sales in winning and expanding enterprise customers.
• Clear positioning that differentiates Inato across sponsors, sites, and strategic partners.
• Highly targeted marketing programs that deepen engagement with priority accounts.
• A focused, high-performing marketing organization with clear priorities, growing internal capabilities, and measurable business impact.