Senior Brand Manager (m/w/d)

About this role

ZEAL Network SE is a leading international provider of online lottery products, operating for over 20 years with brands like LOTTO24 and Tipp24. As Germany’s largest digital lottery operator and a trusted partner of Spain’s ONCE, we are passionate about shaping the future of lottery experiences.

LOTTO24 is Germany’s leading online provider of state-licensed lottery products, offering customers convenient and secure access to popular games like LOTTO 6aus49, Eurojackpot, and GlücksSpirale. As a trusted partner of the state lotteries, LOTTO24 ensures that every ticket sold helps support charitable, social, and community projects across Germany.

By combining ease of play, trusted security, and meaningful social contributions, LOTTO24 exemplifies ZEAL’s vision of making lottery participation more accessible while giving back to society.

The role

As our Senior Brand Manager, you play a key role in bringing our marketing and brand strategy to life by translating strategic direction into impactful campaigns and creative initiatives across all channels. You drive full-funnel brand activities with a high level of ownership, ensuring consistent and high-quality brand execution across all customer touchpoints.

Working closely with cross-functional teams, agencies, and external partners, you combine strategic thinking, creativity, and data-driven decision-making to strengthen brand positioning, drive growth, and deliver measurable business impact.

Your tasks:

• Translate strategic direction into effective brand marketing activities across channels and touchpoints
• Collaborate closely with media, CRM, creative, and product teams to ensure a consistent brand experience
• Lead and execute integrated marketing campaigns across multiple channels
• Manage agencies, content creators, and the internal Creative Studio to deliver high-quality marketing communications
• Use market research, customer insights, and competitive analysis to identify growth opportunities
• Optimize marketing activities and campaign performance based on analytics and data insights

- Align marketing initiatives with product, legal, and compliance requirements

• Manage marketing budgets and ensure efficient resource allocation
• Report campaign performance and key learnings to senior leadership
• What you offer us:
• Several years of experience in a similar brand or marketing role
• Strong understanding of brand marketing and positioning in a digital environment
• Analytical mindset with experience using data and customer insights to drive decisions
• Broad knowledge of relevant marketing channels, from brand to performance marketing
• Hands-on experience planning and executing integrated marketing campaigns
• Experience working with creative teams, agencies, and content productions

- Strong project management and organizational skills

• Experience managing budgets and optimizing marketing spend
• Experience working with analytics, attribution, and marketing measurement models
• Professional proficiency in German, both written and spoken
• Experience in performance marketing, CRM, or evidence-based marketing is a plus
• Experience in e-commerce and start-up or scale-up environments is a plus

What we offer

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• A modern, dynamic culture grounded in the success of a leading-edge e-commerce company.
• A talented team of ambitious, like-minded colleagues where your knowledge and ideas truly make an impact.
• Ongoing personal growth, supported by an annual development budget of €1,500 to invest in your professional development.
• Trust and autonomy, no micromanagement, just confidence in your ability to deliver and excel.
• Flexible work options with a hybrid setup focused on results.
• Unlimited vacation days in addition to your yearly 30-day vacation allowance.
• Opportunity for workations abroad using our WorkFlex tool.
• Monthly mobility allowance of €30 to use on the mobility option of your choice (e.g., the Deutschlandticket), plus access to a company bike leasing program.
• Company pension scheme, provided in partnership with Degura, to support your future financial security.
• Subsidized EGYM WELLPASS membership, with a contribution of only €25 per month, giving you access to a wide range of gyms and sports options across Germany.
• Quarterly company events, along with regular team activities and informal gatherings, a favorite being our Healthy Tuesday lunches or Treat Thursdays in the office!