About this role
We're building Alaura, a private AI advisor for founders and CEOs. We capture every meeting and turn it into coaching on how you actually lead, not how you think you lead. Wave 01 is live with a first group of paying users and feedback comes in daily, directly to the founders.
We've been building fast. But we see what we could be building, and we want to get there even faster. That's where you come in.
We're looking for the best AI engineer out there. Not a generalist who also does AI. But someone who lives in this stuff, ships fast, and wants ownership over what we build next.
How we got here
A few months ago, three of us (Marleen, Michael and Sharon) kept circling the same problem: as a founder, you spend most of your time explaining your business to advisors and coaches. By the time someone has the full picture, the moment you actually needed the advice is long gone. How objective is advice when it's never in real time, and never with the full context?
So we started experimenting. Recording everything. Analyzing how decisions actually get made. Turning behavior into something you could learn from in the moment.
Then House of Founders happened. Eight Dutch top founders, one villa in Cape Town, five days, AI as the ninth co-founder. Alaura was one of the companies built that week. Ruben joined right after as Co-founder to lead the company forward and a few weeks later, 1.200 entrepreneurs saw what we'd made at the launch event in Rotterdam, and we haven't stopped sprinting since.
This is the kind of momentum you only get a couple of times in your career. We'd like you in the room for it.
What Alaura actually does
- Captures meetings end-to-end (audio, structure, who said what, encrypted)
- Analyzes how you communicate, how you listen, how you decide, how you show up under pressure
- Reflects it back to you. Your leadership profile, your patterns, your blind spots
- Coaches you in real time, in the moment you actually need it
Think of it as the most observant, most honest advisor you've ever had. Except it has the full picture, every time.