Marketing & Content Assistant

About this role

Are you a creative, organised marketer who loves bringing brands to life? Do you enjoy creating

engaging content, building email campaigns, and helping early-stage businesses grow?

We're looking for a Marketing & Content Assistant to join an exciting, fast-growing consumer

health startup. Working directly with the Founder, you'll play a key role in executing the brand's

marketing strategy, creating content, and helping build a business from the ground up.

This is an excellent opportunity for someone who enjoys taking ownership, working

independently, and contributing ideas while supporting a founder focused on strategy and

product development.

About the Role

You'll primarily support our client with a pre-launch wellness brand focused on post-event

recovery, while also providing occasional marketing support to a second health-tech brand.

The Founder will provide the overall marketing direction and messaging—you'll be responsible

for transforming those ideas into polished, customer-ready content and campaigns.

The role is initially 20 hours per week, with the opportunity to increase to full-time as the

business continues to grow.

Key Responsibilities

• Social Media Marketing● Edit founder-recorded TikTok videos into engaging short-form content for TikTok and
• Instagram Reels.
• ● Create visually appealing Instagram carousel posts and static graphics in Canva.
• ● Develop and maintain the monthly social media content calendar.
• ● Schedule and publish social media content.
• ● Ensure all content is aligned with the brand's tone, style, and visual identity.
• Email Marketing● Design and build email campaigns and automated customer journeys, including:
• ○ Welcome series
• ○ Abandoned cart flows
• ○ Promotional campaigns
• ● Create email designs in line with the brand identity.
• ● Translate marketing briefs and inspiration into high-converting email campaigns.
• Content Marketing● Assist with drafting blog content for the Offdays brand.
• ● Format and publish blogs within Shopify.
• ● Source, resize, and optimise blog imagery to match brand  templates.
• ● Support content production for a second health-tech business by sourcing and preparing
• blog imagery.
• Marketing Support● Help organise and execute marketing campaigns across multiple channels.
• ● Research marketing inspiration and industry trends.
• ● Maintain consistency across all marketing assets.
• ● Suggest ideas and improvements based on marketing best practices.
• Future Growth Opportunities
• As the business expands, this role is expected to evolve and may include:
• ● Coordinating communication with manufacturing, packaging, and testing vendors
• (non-technical project coordination).
• ● Influencer research, outreach, and relationship management.
• ● Managing content scheduling and publishing across social channels.
• ● Producing simple weekly marketing and Shopify performance reports.
• ● Taking greater ownership of campaign planning and execution.

About You

We're looking for someone who is proactive, creative, and enjoys working in a startup

environment where no two days are the same.

Essential Skills & Experience

• ● Previous experience in digital marketing, content marketing, or social media management.
• ● Strong Canva design skills.
• ● Experience creating engaging social media content for Instagram and TikTok.
• ● Experience with email marketing platforms such as Klaviyo (or similar).
• ● Experience working with Shopify.
• ● Excellent written English.
• ● Strong organisational skills and attention to detail.
• ● Ability to work independently and manage multiple priorities.
• ● Comfortable taking a brief and turning it into polished, customer-facing content with
• minimal supervision.
• Desirable
• ● Experience working with consumer brands, wellness, health, or lifestyle products.
• ● Familiarity with AI tools such as ChatGPT or Claude.
• ● Basic understanding of SEO and blog publishing.
• ● Experience working in an early-stage startup or small business.
• What We're Looking For:
• The ideal candidate is more than someone who simply completes tasks—we're looking for
• someone who understands what great marketing looks like and can confidently execute it.
• You'll enjoy working collaboratively with a founder, bringing ideas to life while contributing your
• own experience and creativity to help build an exciting new brand.
• Why Join Assist World?

100% Remote

$50 birthday bonus

$200 testimonial bonus

No Tracker. No Problem

Hours: Part-Time (20 hours per week) Opportunity to Grow to Full-Time