BDM, PSM, KA Sales - IPC Computer & Embedded (Embedded / Nogata)

About this role

Advantech Nogata Office is seeking a Business Development Manager (BDM) to drive front-end business development and account management in the Japanese market. This role focuses on building strong customer relationships, identifying new business opportunities, and leading early-stage engagement with customers. The BDM will work closely with the Product Sales Marketing (PSM) team to develop accounts, initiate projects, and ensure long-term business growth.

Strong Japanese language skills and the ability to adapt to Japanese customer culture are essential.

Key Responsibilities

• Lead front-line business development activities, including prospecting, relationship building, and opportunity identification
• Serve as the primary contact for assigned accounts, managing day-to-day communication and long-term customer relationships
• Develop deep understanding of Japanese customer culture, decision-making processes, and sales practices
• Identify customer needs, applications, and potential projects, and collaborate with Product Sales Marketing (PSM) to define technical and commercial strategies
• Drive early-stage project development, including opportunity qualification, requirement gathering, and internal alignment
• Coordinate with internal teams (PSM, sales, HQ, and product teams) to ensure smooth project handover and execution
• Support account planning, including business growth strategies, target applications, and revenue forecasting
• Manage customer expectations and maintain high customer satisfaction throughout the engagement lifecycle
• Monitor market trends, customer activities, and competitor movements within the Japanese industrial computing market

Requirements

• Native-level Japanese proficiency with strong ability to communicate and build trust with Japanese customers
• Good command of English for internal communication with global teams
• Strong understanding of Japanese B2B sales culture and account management practices
• Experience in business development, account management, or sales within industrial, embedded, or technology-related industries
• Ability to work closely with technical and product-focused roles (e.g., Product Sales Marketing, FAE, Product Managers)

- Strong interpersonal, negotiation, and relationship-building skills

• Self-driven, patient, and capable of managing long-term customer development cycles common in the Japanese market

Preferred Qualifications

• Experience in industrial computing, embedded systems, industrial PCs, or related hardware solutions
• Experience managing OEM / ODM customers in Japan
• Experience working in a global or multinational company environment