Senior Performance Optimization Manager (Paid Social) / BrandWorks

About this role

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Execute and optimize social campaigns across various platforms, such as Meta,LinkedIn, Tik Tok, and more with a focus on achieving media or performance KPIs.

• Utilize your expertise in paid social advertising to develop and implement effective campaign strategies, targeting methods, and ad creatives.
• Monitor campaign performance, analyze data, and identify areas for optimization and improvement to drive maximum results.
• Prepare comprehensive reports and metrics, showcasing campaign performance, key insights, and recommendations for further optimization.
• Conduct A/B tests to improve ad performance, generate insights, and refine targeting and creative strategies.
• Build and update dashboards to provide real-time visibility into campaign performance and key metrics.
• Act as a mentor and curator for junior and middle specialists, providing guidance, support, and sharing best practices to enhance their skills and knowledge in paid social advertising.
• Collaborate closely with the English-speaking Client Service team, ensuring effective communication, understanding client requirements, and addressing their needs and concerns.