Customer Intelligence Head

About this role

At Globe, our goal is to create a wonderful world for our people, business, and nation. By uniting people of passion who believe they can make a difference, we are confident that we can achieve this goal.

Job Description

The Customer Intelligence Head is a key strategic leader responsible for

elevating the organization's understanding of its customers,

competitors, and the future market landscape. This role drives

prescriptive, data-led strategy by leading the CI team to integrate big

data and AI tools to deliver proactive, personalized insights. The Head

champions futures thinking focused on customer intelligence to

anticipate disruptive trends. Ultimately, this role is positioned as a

high-impact, internal consulting team to Senior Leaders and Business

Units, acting as the function's experts to ensure all critical business

decisions are grounded in deep, commercially relevant customer

evidence.

Duties And

Responsibilities

• Strategic Insight & Consulting
• ○ Lead the Customer Intelligence team in serving as a high-impact
• internal consulting function for Senior Leaders and Business Units
• (BUs). The Head ensures the team acts as the trusted experts on
• customer, market, and competitive dynamics, providing
• data-backed solutions for complex, high-stakes business
• challenges
• ○ Develop and implement methodologies for futures thinking/
• foresight focused on customer behavior, competitive actions, and
• emerging market trends to inform long-range strategic planning.
• ○ Oversee the development of clear, narrative-driven intelligence
• reports and presentations for Senior Leaders, translating complex
• analysis into actionable strategy.
• Advance Analytics and Technology
• ○ Define the roadmap for leveraging big data and AI tools to scale
• the delivery of proactive, personalized, and predictive customer
• insights.
• ○ Establish enterprise-wide standards for customer data quality,
• integration, and security across all relevant platforms to ensure a
• "single source of truth" for customer intelligence.
• ○ Champion the adoption of advanced analytical techniques,
• including predictive modeling, segmentation, and machine
• learning-driven research,
• Team & Stakeholder Leadership
• ○ Lead, mentor, and develop a high-performing team of customer
• intelligence and market research leads and experts, cultivating a
• culture of business acumen, analytical rigor, and impact
• orientation.
• ○ Build strong, collaborative relationships with leaders in
• Technology, Marketing, Product, and Sales to ensure intelligence
• is seamlessly integrated into business processes and
• decision-making.
• ○ Manage the budget for intelligence tools, external research
• providers, and vendor relationships,

Requirements

• Work Experience:
• ● Proven success in leading cross-functional teams to deliver
• measurable financial impact.
• ● Extensive experience advising C-suite and senior leaders on
• high-stakes business challenges using customer insights.
• ● Strong ability to translate data and analysis into actionable
• strategies adopted by leadership.
• Level of Knowledge:
• ● Expert in statistical modeling, segmentation, and advanced
• quantitative methods.
• ● Strong grasp of AI/ML applications in customer insights.
• ● Deep expertise in futures thinking and strategic planning.
• ● Exceptional skill in turning complex data into clear, story-driven
• insights that shape business direction.
• Education:
• ● Preferably heavy research courses
• Social sciences
• Sociology,
• Psychology, Anthropology, Political
• Equal Opportunity Employer

Globe’s hiring process promotes equal opportunity to applicants, Any form of discrimination is not tolerated throughout the entire employee lifecycle, including the hiring process such as in posting vacancies, selecting, and interviewing applicants.

• Globe’s Diversity, Equity and Inclusion Policy Commitment can be accessed here

Make Your Passion Part of Your Profession. Attracting the best and brightest Talents is pivotal to our success. If you are ready to share our purpose of Creating a Globe of Good, explore opportunities with us.