Technical skills
SRE
Tools
CRM
Methods
Content marketingEmail marketingRevenue operations
Responsibilities
- ✔ Content Creation for CRM Campaigns
- -Writing promotional emails, push notifications, and SMS tailored for different player segments.
- -Developing messages for retention, reactivation, and loyalty campaigns.
- -Crafting persuasive copy for special promotions, bonuses, cashback offers, and tournaments.
- ✔ Personalization & Player Segmentation
- -Adapting the tone and content of messages for various player segments (VIPs, new players, inactive users, high rollers, etc.).
- -Collaborating with the CRM team to personalize messages based on user behavior.
- -A/B testing to optimize message performance and improve conversion rates.
- ✔ Monitoring & Optimization
- -Working closely with the Retention & CRM team to analyze engagement data.
- -Optimizing content based on past campaign performance.
- -Ensuring all communication complies with industry regulations and responsible gaming policies.
Requirements
- ✔ At least 1-2 years of experience in copywriting, preferably in the iGaming industry (online casino, sports betting).
- ✔ Experience in writing emails, push notifications, and SMS for CRM campaigns.
- ✔ Strong knowledge of online casino, slots, live casino, and sports betting.
- ✔ Excellent writing and editing skills in Romanian and English.
- ✔ Experience with CRM and marketing automation platforms (Simplify, Optimove, HubSpot, FastTrack – a plus).
- ✔ Analytical mindset to interpret engagement data and optimize content.
- ✔ Creativity, attention to detail, and ability to meet deadlines.